Planning application
1 Dean Bradley Street London SW1P 3EP
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of internally illuminated projecting sign measuring 0.676m X 0.5m
As published by the council, reference 26/02441/ADV
Application record
- Reference
- 26/02441/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 14 Apr 2026
- Validated
- 8 May 2026
- Ward
- St James's
- Postcode
- SW1P 3EP
Timeline
Dates from the published record
-
14 Apr 2026
Received by Westminster
-
8 May 2026
Validated
Checked as complete and ready for consideration.
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 3 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
15 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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41 Romney Street London SW1P 3RF
Variation of condition 5 of planning permission dated 23 November 2023 (RN: 23/06883/FULL) for 'Use of an area of public highway on the Dean Bradley Street frontage measuring 3m x 1.4m for the placing of 2 tables and 8 chairs in connection with the existing public house'. Namely, to allow the use of the highway for the placing of tables and chairs for a further two year period.
Granted Full applications 12 docs -
Nobel House 17 Smith Square London SW1P 3JR
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Internal and external alterations including erection of internal structures, part single story roof extension, new roof enclosure and associated structure above the western atrium, part demolition of the ground floor to create an opening into the basement. (Linked with 25/06171/FULL)
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Nobel House 17 Smith Square London SW1P 3JR
87% historically approved · decision due ~24 Oct
Use of the existing building as a hotel (Use Class C1) with ancillary uses including a restaurant, bar and cafe; part single story roof extension; new roof enclosure and associated structure above the western atrium; part demolition of the ground floor to create an opening into the basement; new plant and cycle parking. (Linked with 25/06172/LBC)
Awaiting decision Full applications Extension Roofing +1 122 docs -
62 - 64 Horseferry Road London SW1P 2AF
Details of intercom fixings and CCTV pursuant to condition 4 of planning permission dated 03 October 2025 (RN: 25/04702/FULL).
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62 - 64 Horseferry Road London SW1P 2AF
Details of the fire emergency system and the associated controls for the fire exit only door pursuant to Condition 8 of planning permission dated 3 October 2025 (RN: 25/04702/FULL)
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62 - 64 Horseferry Road London SW1P 2AF
87% historically approved · decision due ~9 Jul
Details of secure cycle storage and waste; pursuant to condition 2 and 3 of planning permission dated 29 May 2025 (RN 25/01227/FULL)
Awaiting decision Full applications 5 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.