Planning application
26/02441/ADV
1 Dean Bradley Street London SW1P 3EP
Proposal
Display of internally illuminated projecting sign measuring 0.676m X 0.5m
As published by the council, reference 26/02441/ADV
Timeline
Dates from the published record
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14 Apr 2026
Received by Westminster
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8 May 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07194/FULL Awaiting decision
41 Romney Street London SW1P 3RF
Variation of condition 5 of planning permission dated 23 November 2023 (RN: 23/06883/FULL) for 'Use of an area of public highway on the Dean Bradley Street frontage measuring 3m x 1.4m for the placing of 2 tables and 8 chairs in connection with the existing public house'. Namely, to allow the use of the highway for the placing of tables and chairs for a further two year period.
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25/06172/LBC Awaiting decision
Nobel House 17 Smith Square London SW1P 3JR
Internal and external alterations including erection of internal structures, part single story roof extension, new roof enclosure and associated structure above the western atrium, part demolition of the ground floor to create an opening into the basement. (Linked with 25/06171/FULL)
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25/06171/FULL Awaiting decision
Nobel House 17 Smith Square London SW1P 3JR
Use of the existing building as a hotel (Use Class C1) with ancillary uses including a restaurant, bar and cafe; part single story roof extension; new roof enclosure and associated structure above the western atrium; part demolition of the ground floor to create an opening into the basement; new plant and cycle parking. (Linked with 25/06172/LBC)
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26/01188/ADFULL Granted
62 - 64 Horseferry Road London SW1P 2AF
Details of the fire emergency system and the associated controls for the fire exit only door pursuant to Condition 8 of planning permission dated 3 October 2025 (RN: 25/04702/FULL)
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26/03173/ADFULL Awaiting decision
62 - 64 Horseferry Road London SW1P 2AF
Details of secure cycle storage and waste; pursuant to condition 2 and 3 of planning permission dated 29 May 2025 (RN 25/01227/FULL)
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25/04703/LBC Granted
62 - 64 Horseferry Road London SW1P 2AF
Replacement entrance doors, new door intercom and CCTV systems, replacement of an existing window at rear ground floor with a louvred ventilation panel, installation of a pergola in lower ground floor rear lightwell and new rooftop plant; new external signage including two flagpole signs and two embassy shields and information plaques at each entrance; and, internal alterations including installation of secondary glazing and internal roller security shutters, creation of a lift shaft, and alterations to the internal layouts.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.