1 Dean Bradley Street London SW1P 3EP

1. 14 Apr 2026

   Received by Westminster

2. 8 May 2026

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 3 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Development Site At Ergon House Horseferry Road And 9 Millbank London

  23/03868/NMA Submitted 9 Jun 2023 50 yards away

  Amendments to planning permission dated 29 July 2020 (RN: 20/02685/FULL) for use of the gatehouse as a single family dwelling, provision of roof terrace at second floor level and external alterations including alterations to railings and insertion of door access onto proposed terrace. Namely, design changes to improve the functionality of the consented single family dwelling, to facilitate fewer changes to the existing structure of the building and amendments to condition 4.

  Granted Amendments 18 docs
  Domestic

• 41 Romney Street London SW1P 3RF

  25/07194/FULL Submitted 6 Oct 2025 50 yards away

  Variation of condition 5 of planning permission dated 23 November 2023 (RN: 23/06883/FULL) for 'Use of an area of public highway on the Dean Bradley Street frontage measuring 3m x 1.4m for the placing of 2 tables and 8 chairs in connection with the existing public house'. Namely, to allow the use of the highway for the placing of tables and chairs for a further two year period.

  Granted Full applications 12 docs

• 10 Dean Bradley Street London SW1P 3ER

  23/03654/TCH Submitted 1 Jun 2023 50 yards away

  Use of the public highway for the placing of two tables, six chairs and two barriers in an area measuring 1.2m x 4.3m in connection with the existing coffee shop.

  Granted 15 docs

• Nobel House 17 Smith Square London SW1P 3JR

  25/06172/LBC Submitted 29 Aug 2025 50 yards away

  90% historically approved · decision due ~24 Oct

  Internal and external alterations including erection of internal structures, part single story roof extension, new roof enclosure and associated structure above the western atrium, part demolition of the ground floor to create an opening into the basement. (Linked with 25/06171/FULL)

  Awaiting decision Heritage and listed buildings Extension Roofing +1 94 docs

• Nobel House 17 Smith Square London SW1P 3JR

  25/06171/FULL Submitted 29 Aug 2025 50 yards away

  88% historically approved · decision due ~24 Oct

  Use of the existing building as a hotel (Use Class C1) with ancillary uses including a restaurant, bar and cafe; part single story roof extension; new roof enclosure and associated structure above the western atrium; part demolition of the ground floor to create an opening into the basement; new plant and cycle parking. (Linked with 25/06172/LBC)

  Awaiting decision Full applications Extension Roofing +1 122 docs

• 62 - 64 Horseferry Road London SW1P 2AF

  25/08503/ADFULL Submitted 20 Nov 2025 100 yards away

  Details of intercom fixings and CCTV pursuant to condition 4 of planning permission dated 03 October 2025 (RN: 25/04702/FULL).

  Granted Full applications 8 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising