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Planning application

35 Hertford Street London W1J 7SD

Awaiting decision Westminster 26/02368/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated fascia sign measuring 0.775m X 2.905m, externally illumunated other sign 1.015m X 0.24m, non illuminated fascia sign 0.61m X 0.43m, non illuminated other sign 0.285m X 1.225m, 11.67m X 1.02m, and 7.13m X 1.025m

As published by the council, reference 26/02368/ADV

Application record

Reference
26/02368/ADV
Type
Advert Application (ADV)
Status
Pending
Received
10 Apr 2026
Validated
10 Apr 2026
Ward
West End
Postcode
W1J 7SD

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2008: 2 approved, 0 refused.

  • 08/02255/FULL Granted

    35 Hertford Street London W1J 7SD

    Alterations to entrance doors

    Decided 7 May 2008 Full applications
  • 08/02256/ADV Granted

    35 Hertford Street London W1J 7SD

    Display of externally illuminated canopy signs / advertisements

    Decided 7 May 2008 Advertising

Timeline

Dates from the published record

  1. 10 Apr 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 5 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Pegasus Group Ltd Agent

1,245 applications on PlanIndex · across 173 councils · 91% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

20 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 35 Hertford Street London W1J 7SD

    08/02255/FULL Submitted 3 Mar 2008 50 yards away

    Alterations to entrance doors

    Granted Full applications 12 docs

  • 35 Hertford Street London W1J 7SD

    08/02256/ADV Submitted 3 Mar 2008 50 yards away

    Display of externally illuminated canopy signs / advertisements

    Granted Advertising 2 docs

  • London Hilton 22 Park Lane London W1K 1BE

    26/03271/FULL Submitted 18 May 2026 50 yards away

    88% historically approved · decision due ~13 Jul

    Installation of three antennas and associated ancillary development thereto.

    Awaiting decision Full applications 11 docs

  • London Hilton 22 Park Lane London W1K 1BE

    26/05289/ADV Submitted 5 Aug 2026 50 yards away

    82% historically approved · decision due ~2 Dec

    Display of non illuminated entrance totem-style signs measuring 0.52m X 2.21m

    Awaiting decision Advertising

  • London Hilton 22 Park Lane London W1K 1BE

    25/05217/FULL Submitted 25 Jul 2025 50 yards away

    Replacement of the existing fire escape door on the Park Lane elevation and associated works.

    Granted Full applications 24 docs

  • 24 Hertford Street London W1J 7SA

    11/09330/FULL Submitted 27 Sep 2011 50 yards away

    External alterations at ground floor level comprising new revolving door and access door to existing main entrance and two new windows.

    Granted Full applications Windows or glazing 11 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising