Planning application
26/02189/ADV
16B Regent Street London SW1Y 4PH
Proposal
Display of one non-illuminated flag and flagpole measuring 2m x 1m. Linked with 26/02180/LBC
As published by the council, reference 26/02189/ADV
Timeline
Dates from the published record
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1 Apr 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02180/LBC Awaiting decision
16B Regent Street London SW1Y 4PH
Installation of flag and flagpole to the Regent Street elevation. Linked with 26/02189/ADV
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26/03954/ADFULL Awaiting decision
Morris House 1 Jermyn Street London SW1Y 4UH
Details of Operational Management Plan and supplementary acoustic report; pursuant to condition 7 and 12 of planning permission dated 25 January 2024 (RN 23/05636/FULL).
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26/04411/ADV Awaiting decision
St James's Market London
Display of a non-illuminated sculpture 2m x 1.5m; and a non-illuminated vinyl mural measuring 5m x 5m for a temporary period from 28 July 2026 to 31 August 2026.
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26/04881/LBC Awaiting decision
Morris House 1 Jermyn Street London SW1Y 4UH
Installation of a lighting scheme and replacement paving to the colonnade/good yard entrance along the Jermyn Street frontage. Alterations to the ground floor frontage including the installation of replacement doors and fixed areas of glazing facing the Jermyn Street colonnade and alterations to goods yard gates to include solid panels in place of mesh on the lower portions of the gates. (Linked with 26/04880/FULL)
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26/04880/FULL Awaiting decision
Morris House 1 Jermyn Street London SW1Y 4UH
Installation of a lighting scheme and replacement paving to the colonnade/good yard entrance along the Jermyn Street frontage. Alterations to the ground floor frontage including the installation of replacement doors and fixed areas of glazing facing the Jermyn Street colonnade and alterations to goods yard gates to include solid panels in place of mesh on the lower portions of the gates. (Linked with 26/04881/LBC)
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26/02361/FULL Awaiting decision
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street including obscure glazed doors to the colonnade [Linked to 26/02362/LBC]
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.