Planning application
26/01790/ADV
50 George Street London W1U 7GA
Proposal
Display of one non illuminated fascia sign measuring 0.25m x 0.45m and two non illuminated projecting sign measuring 0.45m x 0.45m, one fronting George street and one fronting Kendall Place.
As published by the council, reference 26/01790/ADV
Timeline
Dates from the published record
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19 Mar 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07761/FULL Awaiting decision
50 George Street London W1U 7GA
Variation of Condition 9 of planning permission dated 29.06.2023 (RN: 22/08256/FULL) for: Provision of a roof terrace at fourth floor level for use in association with the office (Class E) use, consolidation of plant and associated landscaping works NAMELY, to allow extension of the permitted hours of use for the fourth-floor terrace until 22.00 hours.
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26/04055/CLLB Awaiting decision
34 George Street London W1U 7DP
Internal decorative refurbishment and like-for-like renewal of existing bathroom and kitchen finishes.
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26/03932/FULL Awaiting decision
41 - 43 Blandford Street London W1U 7HE
Alterations to the shopfront.
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26/04276/NMA Awaiting decision
33 Robert Adam Street London W1U 3HP
Amendments to planning permission dated 20th February 2024 (RN:23/06458/FULL) for Removal of facades at Ground & First; New Entrance, with stone features, glazed facade, new entrance doors, and new planters; Replacement of windows; New louvred shutters to South-facing windows; Replacement MEP services and associated plant; New cycle storage in basement; Upgrade to internal offices; New roof covering & insulation and associated works. Namely, relocating the cycle storage one bay to the right within a new secure enclosure, refurbishing the existing lift motor room and relocating the power mains and GF fire curtain control panel into this space, proposing a small plant room for access and an increase in shower provision from one to three units, alongside associated WC.
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26/02559/FULL Awaiting decision
33 Robert Adam Street London W1U 3HP
Variation of condition 3 of planning permission dated 19th February 2024 (RN:23/06458/FULL) for the removal of facades at Ground & First; New Entrance, with stone features, glazed facade, new entrance doors, and new planters; Replacement of windows; New louvred shutters to South-facing windows; Replacement MEP services and associated plant; New cycle storage in basement; Upgrade to internal offices; New roof covering & insulation and associated works. NAMELY, to allow the roof area shown on drawing 0950-GAR-A-0155-P04_PROP_RF can be used for the installation of photovoltaic (PV) panels, to reduce energy demand from the grid and improve the building.
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26/00698/FULL Awaiting decision
16 Baker Street London W1U 3HS
Alterations to shopfront.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.