Planning application
50 George Street London W1U 7GA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of one non illuminated fascia sign measuring 0.25m x 0.45m and two non illuminated projecting sign measuring 0.45m x 0.45m, one fronting George street and one fronting Kendall Place.
As published by the council, reference 26/01790/ADV
Application record
- Reference
- 26/01790/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 19 Mar 2026
- Validated
- 19 Mar 2026
- Ward
- Marylebone
- Postcode
- W1U 7GA
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 0 approved, 1 refused.
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25/07761/FULL Refused
50 George Street London W1U 7GA
Variation of Condition 9 of planning permission dated 29.06.2023 (RN: 22/08256/FULL) for: Provision of a roof terrace at fourth floor level for use in association with the office (Class E) use, consolidation of plant and associated landscaping works NAMELY, to allow extension of the permitted hours of use for the fourth-floor terrace until 22.00 hours.
Timeline
Dates from the published record
-
19 Mar 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 14 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
DARA Planning Agent, a planning consultancy
41 applications on PlanIndex · across 13 councils · 92% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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50 George Street London W1U 7GA
Variation of Condition 9 of planning permission dated 29.06.2023 (RN: 22/08256/FULL) for: Provision of a roof terrace at fourth floor level for use in association with the office (Class E) use, consolidation of plant and associated landscaping works NAMELY, to allow extension of the permitted hours of use for the fourth-floor terrace until 22.00 hours.
Refused Full applications Extension 12 docs -
51 Blandford Street London W1U 7HJ
Display of externally illuminated fascia sign measuring 0.39m x 3.68m
Granted Advertising 7 docs -
22 Baker Street London W1U 3BW
Details pursuant to Condition 5 & 6 of planning permission dated 22nd April 2022 (RN: 22/01420/FULL), namely the submission of details drawings of the rooflights and PV panels at main roof level.
Granted Full applications Loft or dormer 9 docs -
55 Blandford Street London W1U 7HG
Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building at street level and measuring 0.6 x 0.45m.
Granted Advertising 2 docs -
55 Blandford Street London W1U 7HG
Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building at street level and measuring 0.6m x 0.45m.
Granted Advertising 3 docs -
55 Blandford Street London W1U 7HG
89% historically approved · decision due ~17 Dec
Display for a temporary period of six months of a non-illuminated estate agents board attached to the railings in front of the building at street level and measuring 0.6m x 0.45m.
Awaiting decision
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m