Planning application
50 George Street London W1U 7GA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of one non illuminated fascia sign measuring 0.25m x 0.45m and two non illuminated projecting sign measuring 0.45m x 0.45m, one fronting George street and one fronting Kendall Place.
As published by the council, reference 26/01790/ADV
Application record
- Reference
- 26/01790/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 19 Mar 2026
- Validated
- 19 Mar 2026
- Ward
- Marylebone
- Postcode
- W1U 7GA
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 0 approved, 1 refused.
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25/07761/FULL Refused
50 George Street London W1U 7GA
Variation of Condition 9 of planning permission dated 29.06.2023 (RN: 22/08256/FULL) for: Provision of a roof terrace at fourth floor level for use in association with the office (Class E) use, consolidation of plant and associated landscaping works NAMELY, to allow extension of the permitted hours of use for the fourth-floor terrace until 22.00 hours.
Timeline
Dates from the published record
-
19 Mar 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 14 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
DARA Planning Agent, a planning consultancy
37 applications on PlanIndex · across 12 councils · 96% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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50 George Street London W1U 7GA
Variation of Condition 9 of planning permission dated 29.06.2023 (RN: 22/08256/FULL) for: Provision of a roof terrace at fourth floor level for use in association with the office (Class E) use, consolidation of plant and associated landscaping works NAMELY, to allow extension of the permitted hours of use for the fourth-floor terrace until 22.00 hours.
Refused Full applications Extension 12 docs -
51 Blandford Street London W1U 7HJ
Display of externally illuminated fascia sign measuring 0.39m x 3.68m
Granted Advertising 7 docs -
22 Baker Street London W1U 3BW
Details pursuant to Condition 5 & 6 of planning permission dated 22nd April 2022 (RN: 22/01420/FULL), namely the submission of details drawings of the rooflights and PV panels at main roof level.
Granted Full applications Loft or dormer 9 docs -
55 Blandford Street London W1U 7HG
Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building at street level and measuring 0.6 x 0.45m.
Granted Advertising 2 docs -
55 Blandford Street London W1U 7HG
Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building at street level and measuring 0.6m x 0.45m.
Granted Advertising 3 docs -
34 George Street London W1U 7DP
89% historically approved · decision due ~24 Aug
Internal decorative refurbishment and like-for-like renewal of existing bathroom and kitchen finishes.
Awaiting decision 7 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.