Planning application
26/01712/ADV
4 Leicester Street London WC2H 7BL
Proposal
Display of internally illuminated fascia signs measuring 2x 0.6m x 0.5m, 2x 0.4m x 0.3m, 0.2m x 1.4m, and 0.56m x 0.5m. (Retrospective)
As published by the council, reference 26/01712/ADV
Timeline
Dates from the published record
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17 Mar 2026
Received by Westminster
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16 Apr 2026
Validated
Checked as complete and ready for consideration.
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27 May 2026
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/01711/FULL Decided
4 Leicester Street London WC2H 7BL
Alterations to shopfront including new signage; paint to oxide red and other associated works. (Retrospective) Linked with 26/01712/ADV
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25/07318/FULL Awaiting decision
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FULL) for, 'Use of the public highway for the placing of 13 tables, 26 chairs and 15 canvas barriers in two areas measuring 9.5m X 1.4m (on Lisle Street) and 2.2m X 3.5m (on Leicester Street) in connection with the existing ground floor unit'; NAMELY, to extend the temporary planning permission for a further two years.
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12/09849/FULL Granted
5 Lisle Street London WC2H 7BF
Retention of roof extensions/dormers at second floor level, with associated alterations.
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25/06613/FULL Withdrawn
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Installation of vinyl graphics, metal works, and alterations to signage in relation to the temporary "Wicked for Good" advertisement campaign. (Linked to 25/06614/ADV)
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25/06614/ADV Granted
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 2.5m x 1m and extension of existing internally illuminated fascia sign for a temporary period.
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26/04117/FULL Awaiting decision
Vodafone Communications Station At 1 Leicester Place London
Removal and replacement of 3no antennas, installation of 3no new antennas and 1no new 300mm dish with other associated ancillary works thereto.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.