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Planning application

26/01559/ADV

107 Charing Cross Road London WC2H 0DT

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 107 Charing Cross Road)

As published by the council, reference 26/01559/ADV

Timeline

Dates from the published record

  1. 10 Mar 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2022/5537/P Granted

    Phoenix Theatre 112 Charing Cross Road London WC2H 0JP

    Change of use of existing commercial units on Charing Cross Road from Class E(a) to ancillary theatre use (sui generis) to provide flexible area for uses including bar, lounge, ticketing and merchandising and associated alterations to shopfronts, infill extension within the rear lightwell to provide a passenger lift with installation of mechanical plant and associated screening at first and second floor levels, additional roof top plant and alterations to the ground floor fenestration including replacement canopy to Charing Cross Road.

    3 Jul 2023 30m away Full applications
  • 2018/4492/P Granted

    Phoenix House 104-110 Charing Cross Road London WC2H 0JP

    Replacement and relocation of extraction ducting running from rear basement lightwell to roof level.

    3 Jan 2019 34m away Full applications
  • 2010/2824/P Granted

    Phoenix House 104 - 110 Charing Cross Road London WC2H 0JN

    Erection of a single storey infill extension to existing ground floor courtyard to provide additional retail floorspace (Class A1).

    2 Jul 2010 34m away Full applications
  • 2011/5563/P Granted

    Phoenix House 104 - 110 Charing Cross Road London WC2H 0JN

    Amendment to planning permission granted on 02/07/2010 ((ref: 2010/2824/P) for the erection of a single storey infill extension to existing ground floor courtyard to provide additional retail floorspace (Class A1) for the alterations at ground floor level to accommodate a new WC.

    31 Jan 2012 34m away Full applications
  • 2011/0657/P Granted

    Phoenix House 104 - 110 Charing Cross Road London WC2H 0JN

    Installation of new supply and extract ventilation plant, rerouted kitchen extract ductwork connecting to the existing duct, relocation of 2 x condenser units, relocation of 3 x existing tanks on the roof of the ground floor extension, installation of 1 x air handling unit in lightwell adjacent to the metal stairs and ventilation extract.

    5 Apr 2011 34m away Full applications
  • 2018/0403/P Granted

    Phoenix House 104-110 Charing Cross Road London WC2H 0JN

    Alterations including changes to materials, removal of rear brise soleil, change in orientation of PV panels, realignment of 5th floor south elevation windows and new window to stairwell, replacement of metal screen and balustrade with Kalwall screen, and removal of internal lifts; as non-material amendments to planning permission granted under ref: 2016/5190/P dated 30/06/2017 (erection of 2 storey roof extension with garden room and terrace at rooftop level to provide 2 x 2 bedroom flats).

    28 Feb 2018 34m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising