Planning application
26/01498/ADV
29 Pall Mall London SW1Y 5LP
Proposal
Display of two non-illuminated flags mounted on projecting poles affixed to the front elevation at ground floor level, positioned either side of the main entrance.
As published by the council, reference 26/01498/ADV
Timeline
Dates from the published record
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9 Mar 2026
Received by Westminster
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21 Apr 2026
Validated
Checked as complete and ready for consideration.
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12 May 2026
Decision issued: Application Refused
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/01424/LBC Awaiting decision
24 St James's Square London SW1Y 4JH
Installation of flat lettering signage to the glazed entrance doors and transom within the ground floor facade of the Pall Mall elevation (site includes 27 Pall Mall).
-
26/00897/LBC Awaiting decision
20 St James's Square London SW1Y 4JH
Relocation of existing chandelier light fitting at the ground floor music room (RM0.02) to the first-floor dressing room (RM1.06); removal of the existing chandelier light fitting at the first-floor dressing room (RM1.06); provision of a Lee Broom chandelier at the ground floor music room (RM0.02) and associated works
-
26/03683/CLLB Awaiting decision
100 Pall Mall London SW1Y 5NQ
DOFF clean of external elevations; Localised roof slate replacements; Localised leadwork repair/replacement to areas that have been damaged at 6th floor terrace; Gutter repairs; Lightwell elevational tile replacements; Mansafe system replacement; Lightwell bird netting replacement; Fenestration repairs and decorations; and Metalwork decorations and localised repairs.
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26/01081/LBC Awaiting decision
89 - 91 Pall Mall London SW1Y 5HS
Refurbishment of first floor banqueting rooms: Committee Room, Mall Room, Small Mall Room and Segrave Room.
-
25/07317/LBC Awaiting decision
100 Pall Mall London SW1Y 5NQ
Internal alterations to first floor, including the adjustment of internal partition walls and relocation of electrics and lighting.
-
2025/3947 Withdrawn
Battersea Power Station
Erection of interim building facades at Lower Ground, Upper Ground for temporary Retail (Use (Class E(a)) and erection of demountable lift core at podium level for a period of five years. Together with hard and soft landscaping, servicing and access arrangements
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.