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Planning application

8 Berkeley Square London W1J 6EE

Awaiting decision Westminster 26/01358/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of halo illuminated fascia sign, internally illuminated (letters only) projecting sign and awning.

As published by the council, reference 26/01358/ADV

Application record

Reference
26/01358/ADV
Type
Advert Application (ADV)
Status
Pending
Received
3 Mar 2026
Validated
3 Mar 2026
Ward
West End
Postcode
W1J 6EE

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2026.

  • 26/04731/FULL Awaiting decision

    8 Berkeley Square London W1J 6EE

    Alterations to shopfront; provision of lourves; installation of heaters and associated works.

    Submitted 15 Jul 2026 Full applications
  • 26/04742/FULL Awaiting decision

    8 Berkeley Square London W1J 6EE

    Installation of 2 non-removable planters on the pavement adjacent to the cafe frontage.

    Submitted 15 Jul 2026 Full applications
  • 26/03692/NMA Awaiting decision

    8 Berkeley Square London W1J 6EE

    Amendments to planning permission dated 29 April 2026 (RN: 26/01357/FULL) for the: Alterations to shopfront. NAMELY, to allow the introduction of a bifold section to the right-hand side of the entrance door and a reduction in the overall height so that the glazing remains within a 3000 mm glass unit

    Submitted 5 Jun 2026 Amendments
  • 26/03645/AADV Awaiting decision

    8 Berkeley Square London W1J 6EE

    Detailed drawing showing the omission of illumination from the awning; pursuant to Condition 1 of advertisement consent dated 29th April 2026 (26/01358/ADV)

    Submitted 4 Jun 2026 Conditions
  • 26/03645/ADFULL Awaiting decision

    8 Berkeley Square London W1J 6EE

    Detailed drawing showing the Omission of illumination from the awning; pursuant to condition 1 of advertisement consent dated 29Th April 2026 (26/01358/ADV)

    Submitted 4 Jun 2026 Full applications
  • 26/01357/FULL Awaiting decision

    8 Berkeley Square London W1J 6EE

    Alterations to shopfront and installation of bench to forecourt area.

    Submitted 3 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 3 Mar 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 28 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

SMB Town Planning Ltd Agent, a planning consultancy registered in St John's Wood

Active · incorporated 2013 · St John's Wood

16 applications on PlanIndex · across 5 councils · 82% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 8 Berkeley Square London W1J 6EE

    26/01357/FULL Submitted 3 Mar 2026 50 yards away

    87% historically approved · decision due ~28 Apr

    Alterations to shopfront and installation of bench to forecourt area.

    Awaiting decision Full applications Windows or glazing 15 docs

  • 8 Berkeley Square London W1J 6EE

    26/04731/FULL Submitted 15 Jul 2026 50 yards away

    87% historically approved · decision due ~2 Oct

    Alterations to shopfront; provision of lourves; installation of heaters and associated works.

    Awaiting decision Full applications Windows or glazing

  • 8 Berkeley Square London W1J 6EE

    26/04742/FULL Submitted 15 Jul 2026 50 yards away

    87% historically approved · decision due ~9 Sep

    Installation of 2 non-removable planters on the pavement adjacent to the cafe frontage.

    Awaiting decision Full applications

  • 8 Berkeley Square London W1J 6EE

    26/03692/NMA Submitted 5 Jun 2026 50 yards away

    93% historically approved · decision due ~31 Jul

    Amendments to planning permission dated 29 April 2026 (RN: 26/01357/FULL) for the: Alterations to shopfront. NAMELY, to allow the introduction of a bifold section to the right-hand side of the entrance door and a reduction in the overall height so that the glazing remains within a 3000 mm glass unit

    Awaiting decision Amendments Windows or glazing 7 docs

  • 8 Berkeley Square London W1J 6EE

    26/03645/AADV Submitted 4 Jun 2026 50 yards away

    90% historically approved · decision due ~30 Jul

    Detailed drawing showing the omission of illumination from the awning; pursuant to Condition 1 of advertisement consent dated 29th April 2026 (26/01358/ADV)

    Awaiting decision Conditions 4 docs

  • 8 Berkeley Square London W1J 6EE

    26/03645/ADFULL Submitted 4 Jun 2026 50 yards away

    87% historically approved · decision due ~30 Jul

    Detailed drawing showing the Omission of illumination from the awning; pursuant to condition 1 of advertisement consent dated 29Th April 2026 (26/01358/ADV)

    Awaiting decision Full applications 4 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising