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Planning application

8 Berkeley Square London W1J 6EE

Awaiting decision Westminster 26/01358/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of halo illuminated fascia sign, internally illuminated (letters only) projecting sign and awning.

As published by the council, reference 26/01358/ADV

Application record

Reference
26/01358/ADV
Type
Advert Application (ADV)
Status
Pending
Received
3 Mar 2026
Validated
3 Mar 2026
Ward
West End
Postcode
W1J 6EE

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2026.

  • 26/04731/FULL Decided

    8 Berkeley Square London W1J 6EE

    Installation of an openable shopfront; installation of louvres and heaters on the front elevation and associated works.

    Submitted 15 Jul 2026 Full applications
  • 26/04742/FULL Decided

    8 Berkeley Square London W1J 6EE

    Installation of 2 non-removable planters on the pavement adjacent to the cafe frontage.

    Submitted 15 Jul 2026 Full applications
  • 26/03692/NMA Awaiting decision

    8 Berkeley Square London W1J 6EE

    Amendments to planning permission dated 29 April 2026 (RN: 26/01357/FULL) for the: Alterations to shopfront. NAMELY, to allow the introduction of a bifold section to the right-hand side of the entrance door and a reduction in the overall height so that the glazing remains within a 3000 mm glass unit

    Submitted 5 Jun 2026 Amendments
  • 26/03645/AADV Awaiting decision

    8 Berkeley Square London W1J 6EE

    Detailed drawing showing the omission of illumination from the awning; pursuant to Condition 1 of advertisement consent dated 29th April 2026 (26/01358/ADV)

    Submitted 4 Jun 2026 Conditions
  • 26/03645/ADFULL Awaiting decision

    8 Berkeley Square London W1J 6EE

    Detailed drawing showing the Omission of illumination from the awning; pursuant to condition 1 of advertisement consent dated 29Th April 2026 (26/01358/ADV)

    Submitted 4 Jun 2026 Full applications
  • 26/01357/FULL Awaiting decision

    8 Berkeley Square London W1J 6EE

    Alterations to shopfront and installation of bench to forecourt area.

    Submitted 3 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 3 Mar 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 28 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

SMB Town Planning Ltd Agent, a planning consultancy registered in St John's Wood

Active · incorporated 2013 · St John's Wood

16 applications on PlanIndex · across 5 councils · 82% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 8 Berkeley Square London W1J 6EE

    26/01357/FULL Submitted 3 Mar 2026 50 yards away

    88% historically approved · decision due ~28 Apr

    Alterations to shopfront and installation of bench to forecourt area.

    Awaiting decision Full applications Windows or glazing 15 docs

  • 8 Berkeley Square London W1J 6EE

    26/04731/FULL Submitted 15 Jul 2026 50 yards away

    88% historically approved · decision due ~2 Oct

    Installation of an openable shopfront; installation of louvres and heaters on the front elevation and associated works.

    Decided Full applications Windows or glazing

  • 8 Berkeley Square London W1J 6EE

    26/04742/FULL Submitted 15 Jul 2026 50 yards away

    88% historically approved · decision due ~9 Sep

    Installation of 2 non-removable planters on the pavement adjacent to the cafe frontage.

    Decided Full applications

  • 8 Berkeley Square London W1J 6EE

    26/03692/NMA Submitted 5 Jun 2026 50 yards away

    93% historically approved · decision due ~31 Jul

    Amendments to planning permission dated 29 April 2026 (RN: 26/01357/FULL) for the: Alterations to shopfront. NAMELY, to allow the introduction of a bifold section to the right-hand side of the entrance door and a reduction in the overall height so that the glazing remains within a 3000 mm glass unit

    Awaiting decision Amendments Windows or glazing 7 docs

  • 8 Berkeley Square London W1J 6EE

    26/03645/AADV Submitted 4 Jun 2026 50 yards away

    89% historically approved · decision due ~30 Jul

    Detailed drawing showing the omission of illumination from the awning; pursuant to Condition 1 of advertisement consent dated 29th April 2026 (26/01358/ADV)

    Awaiting decision Conditions 4 docs

  • 8 Berkeley Square London W1J 6EE

    26/03645/ADFULL Submitted 4 Jun 2026 50 yards away

    88% historically approved · decision due ~30 Jul

    Detailed drawing showing the Omission of illumination from the awning; pursuant to condition 1 of advertisement consent dated 29Th April 2026 (26/01358/ADV)

    Awaiting decision Full applications 4 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising