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Planning application

28 Berkeley Square London W1J 6HD

Awaiting decision Westminster 26/01109/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of flag measuring 2051mm x 659mm

As published by the council, reference 26/01109/ADV

Application record

Reference
26/01109/ADV
Type
Advert Application (ADV)
Status
Pending
Received
15 Jan 2026
Validated
15 Jan 2026
Ward
West End
Postcode
W1J 6HD

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2026: 2 approved, 0 refused.

  • 26/00788/FULL Granted

    28 Berkeley Square London W1J 6HD

    Temporary use as a pop-up event space for Louis Vuitton (Sui Generis) from 21 April 2026 to 21 June 2026.

    Decided 20 Apr 2026 Full applications
  • 26/00772/LBC Awaiting decision

    28 Berkeley Square London W1J 6HD

    Installation of non-illuminated signage to ground floor and flag and flagpole at first floor level.

    Submitted 9 Feb 2026 Heritage and listed buildings
  • 26/00234/ADV Granted

    28 Berkeley Square London W1J 6HD

    Display of non-illuminated fascia sign (letters only) measuring 2015mm x 176mm

    Decided 12 Mar 2026 Advertising

Timeline

Dates from the published record

  1. 15 Jan 2026

    Received by Westminster

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 12 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

W&M Architects LLP Agent, an architecture practice registered in Barnet

Active · incorporated 2015 · Barnet

5 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

3 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 28 Berkeley Square London W1J 6HD

    26/00234/ADV Submitted 15 Jan 2026 50 yards away

    Display of non-illuminated fascia sign (letters only) measuring 2015mm x 176mm

    Granted Advertising 8 docs

  • 28 Berkeley Square London W1J 6HD

    26/00788/FULL Submitted 10 Feb 2026 50 yards away

    Temporary use as a pop-up event space for Louis Vuitton (Sui Generis) from 21 April 2026 to 21 June 2026.

    Granted Full applications 20 docs

  • 28 Berkeley Square London W1J 6HD

    26/00772/LBC Submitted 9 Feb 2026 50 yards away

    90% historically approved · decision due ~6 Apr

    Installation of non-illuminated signage to ground floor and flag and flagpole at first floor level.

    Awaiting decision Heritage and listed buildings 8 docs

  • 27 Berkeley Square London W1J 6EL

    08/05079/ADLBC Submitted 10 Jun 2008 50 yards away

    Details of panelling pursuant to condition 6 (5) of listed building consent dated 4 February 2008 (RN: 07/10841).

    Granted Conditions 3 docs

  • 27 Berkeley Square London W1J 6EL

    08/03832/FULL Submitted 29 Apr 2008 50 yards away

    Replacement of existing door surround to main entrance with tuck-pointing and soot-washing of south and east façade.

    Granted Full applications 9 docs

  • 27 Berkeley Square London W1J 6EL

    08/03833/LBC Submitted 29 Apr 2008 50 yards away

    Replacement of existing timber door surround with stone, repointing of south and east façade with tuck pointing and dark soot wash.

    Granted Heritage and listed buildings 3 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06329/ADV Awaiting decision

    Athena Court 2 Finchley Road London NW8 6DP

    Display of internally illuminated LCD portrait screen to show static illuminated content measuring 2.63 x 1.33m outside Athena Court. (Linked with 26/06328/FULL)

    Received 16 Sep, published by the council 23 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising