Planning application
26/01109/ADV
28 Berkeley Square London W1J 6HD
Proposal
Display of flag measuring 2051mm x 659mm
As published by the council, reference 26/01109/ADV
Timeline
Dates from the published record
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15 Jan 2026
Received by Westminster
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20 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00234/ADV Granted
28 Berkeley Square London W1J 6HD
Display of non-illuminated fascia sign (letters only) measuring 2015mm x 176mm
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26/00788/FULL Granted
28 Berkeley Square London W1J 6HD
Temporary use as a pop-up event space for Louis Vuitton (Sui Generis) from 21 April 2026 to 21 June 2026.
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26/00772/LBC Awaiting decision
28 Berkeley Square London W1J 6HD
Installation of non-illuminated signage to ground floor and flag and flagpole at first floor level.
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26/00973/FULL Awaiting decision
National Car Parks Ltd Grosvenor Hill London W1H 6NB
Retrospective consent for the change of use of 9 car parking spaces at ground floor level to a car wash and car wrapping body shop.
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26/01155/LBC Awaiting decision
2 - 2A Davies Street London W1K 3DJ
Replacement of flat roof covering to modern ground floor extension and associated works. Linked with 26/01154/FULL
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26/01154/FULL Awaiting decision
2 - 2A Davies Street London W1K 3DJ
Replacement of flat roof covering to modern ground floor extension and associated works. Linked with 26/01155/LBC
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.