Planning application
245 Regent Street London W1B 2EN
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of an externally illuminated hoarding sign with two sets of halo-illuminated lettering for temporary period from 17 April 2026 until 31 July 2026.
As published by the council, reference 26/01017/ADV
Application record
- Reference
- 26/01017/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 17 Feb 2026
- Validated
- 24 Apr 2026
- Decided
- 11 May 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1B 2EN
Site history
Applications at this address on the Westminster register
This site has had 5 applications since 2025: 2 approved, 0 refused.
-
26/03121/LBC Awaiting decision
245 Regent Street London W1B 2EN
Masonry cleaning at ground and first floors (Princes Street and Regent Street elevations).
-
25/09296/FULL Awaiting decision
245 Regent Street London W1B 2EN
Alterations to shopfronts (Linked to 25/09297/LBC)
-
25/09298/ADV Granted
245 Regent Street London W1B 2EN
Display of two externally illuminated projecting signs measuring 0.3m x 0.45m and one flag measuring 2.6m x 1.8m existing flagpole.
-
25/09297/LBC Awaiting decision
245 Regent Street London W1B 2EN
Internal and external alterations including new shopfronts and signage. (Linked to 25/09296/FULL)
Timeline
Dates from the published record
-
17 Feb 2026
Received by Westminster
-
24 Apr 2026
Validated
Checked as complete and ready for consideration.
-
11 May 2026
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
ZEBRA Agent, registered in London
Active · incorporated 2003 · London
5 applications on PlanIndex · across 3 councils
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
40 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 11 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
245 Regent Street London W1B 2EN
90% historically approved · decision due ~10 Jul
Masonry cleaning at ground and first floors (Princes Street and Regent Street elevations).
Awaiting decision Heritage and listed buildings 10 docs -
245 Regent Street London W1B 2EN
88% historically approved · decision due ~17 Feb
Alterations to shopfronts (Linked to 25/09297/LBC)
Awaiting decision Full applications 69 docs -
245 Regent Street London W1B 2EN
90% historically approved · decision due ~17 Feb
Internal and external alterations including new shopfronts and signage. (Linked to 25/09296/FULL)
Awaiting decision Heritage and listed buildings 6 docs -
245 Regent Street London W1B 2EN
Display of two externally illuminated projecting signs measuring 0.3m x 0.45m and one flag measuring 2.6m x 1.8m existing flagpole.
Granted Advertising 28 docs -
229 Regent Street London W1B 2EG
Display of five externally illuminated Christmas garlands measuring 5.6m x 4.84, 3.69m x 4.84m, 4.84m x 3.285m, 4.84m x 3.495m, 5.6m x 4.84m.
Granted Advertising 16 docs -
1 Hanover Street London W1S 1YZ
Amendments to planning permission dated 27th March 2024 (RN: 23/08783/FULL) for, "Installation of new front and end-of-trip facilities entrances on Hanover Street; alterations to the internal atrium; replacement of roof structures and upgrading plant and creating new pavilion and terrace on the roof; introduction of a new mansard roof onto Hanover Street; infill extension on Princes Street at 5th and 6th floor; alterations to the Cupola; replacement of existing artwork; reorganisation of internal partitioning; and associated works"; Namely, to allow retention of perimeter balustrades, relocation of light box on Hanover Street, alterations to facade to display public artwork, and amendments to cladding system of core.
Granted Amendments Extension Loft or dormer 28 docs
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Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
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Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m