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Planning application

245 Regent Street London W1B 2EN

Granted Westminster 25/09298/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two externally illuminated projecting signs measuring 0.3m x 0.45m and one flag measuring 2.6m x 1.8m existing flagpole.

As published by the council, reference 25/09298/ADV

Application record

Reference
25/09298/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
23 Dec 2025
Validated
23 Dec 2025
Decided
21 Jan 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 2EN

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2025: 2 approved, 0 refused.

  • 26/03121/LBC Awaiting decision

    245 Regent Street London W1B 2EN

    Masonry cleaning at ground and first floors (Princes Street and Regent Street elevations).

    Submitted 12 May 2026 Heritage and listed buildings
  • 26/01017/ADV Granted

    245 Regent Street London W1B 2EN

    Display of an externally illuminated hoarding sign with two sets of halo-illuminated lettering for temporary period from 17 April 2026 until 31 July 2026.

    Decided 11 May 2026 Advertising
  • 25/09296/FULL Awaiting decision

    245 Regent Street London W1B 2EN

    Alterations to shopfronts (Linked to 25/09297/LBC)

    Submitted 23 Dec 2025 Full applications
  • 25/09297/LBC Awaiting decision

    245 Regent Street London W1B 2EN

    Internal and external alterations including new shopfronts and signage. (Linked to 25/09296/FULL)

    Submitted 23 Dec 2025 Heritage and listed buildings

Timeline

Dates from the published record

  1. 23 Dec 2025

    Received by Westminster

  2. 21 Jan 2026

    Decision issued: Application Permitted

  3. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Zebra Projects Ltd Agent, registered in London

Active · incorporated 1997 · London

4 applications on PlanIndex

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

28 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 21 January 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 245 Regent Street London W1B 2EN

    25/09296/FULL Submitted 23 Dec 2025 50 yards away

    87% historically approved · decision due ~17 Feb

    Alterations to shopfronts (Linked to 25/09297/LBC)

    Awaiting decision Full applications 69 docs
  • 245 Regent Street London W1B 2EN

    25/09297/LBC Submitted 23 Dec 2025 50 yards away

    90% historically approved · decision due ~17 Feb

    Internal and external alterations including new shopfronts and signage. (Linked to 25/09296/FULL)

    Awaiting decision Heritage and listed buildings 6 docs
  • 245 Regent Street London W1B 2EN

    26/01017/ADV Submitted 17 Feb 2026 50 yards away

    Display of an externally illuminated hoarding sign with two sets of halo-illuminated lettering for temporary period from 17 April 2026 until 31 July 2026.

    Granted Advertising 40 docs
  • 245 Regent Street London W1B 2EN

    26/03121/LBC Submitted 12 May 2026 50 yards away

    90% historically approved · decision due ~10 Jul

    Masonry cleaning at ground and first floors (Princes Street and Regent Street elevations).

    Awaiting decision Heritage and listed buildings 10 docs
  • 1 Hanover Street London W1S 1YZ

    25/08273/NMA Submitted 12 Nov 2025 50 yards away

    Amendments to planning permission dated 27th March 2024 (RN: 23/08783/FULL) for, "Installation of new front and end-of-trip facilities entrances on Hanover Street; alterations to the internal atrium; replacement of roof structures and upgrading plant and creating new pavilion and terrace on the roof; introduction of a new mansard roof onto Hanover Street; infill extension on Princes Street at 5th and 6th floor; alterations to the Cupola; replacement of existing artwork; reorganisation of internal partitioning; and associated works"; Namely, to allow retention of perimeter balustrades, relocation of light box on Hanover Street, alterations to facade to display public artwork, and amendments to cladding system of core.

    Granted Amendments Extension Loft or dormer 28 docs
  • 1 Hanover Street London W1S 1YZ

    25/08257/LBC Submitted 12 Nov 2025 50 yards away

    Retention of perimeter balustrades, relocation of light box on Hanover Street, alterations to facade to display public artwork, and amendments to cladding system of core. Linked with 25/08273/NMA

    Granted Heritage and listed buildings 37 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    Received 10 Sep, published by the council 18 Sep 2026 Advertising