54 Brewer Street London W1F 9TH

1. 2 Feb 2026

   Received by Westminster

2. 1 Apr 2026

   Decision issued: Application Permitted

3. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 1 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Bridle House 36 Bridle Lane London W1F 9BZ

  26/00976/AD7 Submitted 16 Feb 2026 50 yards away

  Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at first floor level and measuring 0.6 x 0.45m.

  Granted Advertising 8 docs

• 3 - 3A Lower James Street London W1F 9EQ

  05/01147/AD7 Submitted 14 Feb 2005 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building outside No. 3A, at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

  Granted Advertising 2 docs

• 3 Lower James Street London W1F 9EQ

  10/06033/ADV Submitted 15 Jul 2010 50 yards away

  Display of externally illuminated fascia sign measuring 2.75m x 0.58mn (split decision).

  Granted Advertising 1 doc

• 3 Lower James Street London W1F 9EQ

  10/05974/FULL Submitted 13 Jul 2010 50 yards away

  Installation of two air conditioning units on raised platform at rear first floor level within acoustic enclosure.

  Granted Full applications 7 docs

• 3 - 3A Lower James Street London W1F 9EQ

  04/05969/AD7 Submitted 29 Jul 2004 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building outside No.3A, at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

  Granted Advertising 2 docs

• 3 - 3A Lower James Street London W1F 9EQ

  04/00381/AD7 Submitted 20 Jan 2004 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building outside No.3A, at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

  Granted Advertising 3 docs

• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising
• 26/06184/ADV Awaiting decision

  Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

  Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

  Received 10 Sep, published by the council 17 Sep 2026 Advertising
• 26/06217/ADV Awaiting decision

  208 Regent Street London W1B 5BD

  Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

  Received 10 Sep, published by the council 18 Sep 2026 Advertising