54 Brewer Street London W1F 9TH

1. 2 Feb 2026

   Received by Westminster

2. 1 Apr 2026

   Decision issued: Application Permitted

3. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 1 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Bridle House 36 Bridle Lane London W1F 9BZ

  26/00976/AD7 Submitted 16 Feb 2026 50 yards away

  Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at first floor level and measuring 0.6 x 0.45m.

  Granted Advertising 8 docs

• 3 - 3A Lower James Street London W1F 9EQ

  05/01147/AD7 Submitted 14 Feb 2005 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building outside No. 3A, at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

  Granted Advertising 2 docs

• 3 Lower James Street London W1F 9EQ

  10/06033/ADV Submitted 15 Jul 2010 50 yards away

  Display of externally illuminated fascia sign measuring 2.75m x 0.58mn (split decision).

  Granted Advertising 1 doc

• 3 Lower James Street London W1F 9EQ

  10/05974/FULL Submitted 13 Jul 2010 50 yards away

  Installation of two air conditioning units on raised platform at rear first floor level within acoustic enclosure.

  Granted Full applications 7 docs

• 3 - 3A Lower James Street London W1F 9EQ

  04/05969/AD7 Submitted 29 Jul 2004 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building outside No.3A, at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

  Granted Advertising 2 docs

• 3 - 3A Lower James Street London W1F 9EQ

  04/00381/AD7 Submitted 20 Jan 2004 50 yards away

  Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building outside No.3A, at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

  Granted Advertising 3 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising