Planning application
26/00224/ADV
254 Regent Street London W1B 3AA
Proposal
Display of one LED display screen measuring 837mm x1462mm behind shopfront glass, one front lit letters only logo measuring 2800mm x 328mm installed on the inside of the glass, and vinyl stickers applied to the inside of the glass.
As published by the council, reference 26/00224/ADV
Timeline
Dates from the published record
-
15 Jan 2026
Received by Westminster
-
26 Feb 2026
Decision issued: Not required
-
20 Jul 2026
Added to PlanIndex
After the decision
The process from here
The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.
If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
25/09101/LBC Granted
Basement To Mezzanine Floor 254 Regent Street London W1B 3AA
Replacement of existing internally hung illuminated logo and installation of new LED screens internally and installation of graphics on the inside of the store front.
-
25/08150/FULL Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08151/LBC)
-
25/08151/LBC Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08150/FULL)
-
26/01129/FULL Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External alterations including the removal of external manifestation in association with the previous occupation as a bank. [Linked to 26/01077/LBC]
-
26/01077/LBC Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External alterations including the removal of external manifestation in association with the previous occupation as a bank and internal alterations [Linked to 26/01129/FULL]
-
06/02445/LBC Granted
Regent Arcade House 19 - 25 Argyll Street London W1F 7TS
Installation of retractable awnings to three windows on front elevation.
Other advertising applications
In Westminster
-
26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
-
26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
-
26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.