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Planning application

254 Regent Street London W1B 3AA

Decided Westminster 26/00224/ADV Advert Application (ADV)

Works: Windows or glazing

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of one LED display screen measuring 837mm x1462mm behind shopfront glass, one front lit letters only logo measuring 2800mm x 328mm installed on the inside of the glass, and vinyl stickers applied to the inside of the glass.

As published by the council, reference 26/00224/ADV

Application record

Reference
26/00224/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Not required
Received
15 Jan 2026
Validated
15 Jan 2026
Decided
26 Feb 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 3AA

Timeline

Dates from the published record

  1. 15 Jan 2026

    Received by Westminster

  2. 26 Feb 2026

    Decision issued: Not required

  3. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Project Entity ltd Agent, registered in Sherborne

Active · incorporated 2016 · Sherborne

15 applications on PlanIndex · across 4 councils · 100% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement To Mezzanine Floor 254 Regent Street London W1B 3AA

    25/09101/LBC Submitted 16 Dec 2025 50 yards away

    Replacement of existing internally hung illuminated logo and installation of new LED screens internally and installation of graphics on the inside of the store front.

    Granted Heritage and listed buildings 17 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    25/08150/FULL Submitted 7 Nov 2025 50 yards away

    88% historically approved · decision due ~14 Jan

    External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08151/LBC)

    Awaiting decision Full applications Windows or glazing 17 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    25/08151/LBC Submitted 7 Nov 2025 50 yards away

    External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08150/FULL)

    Granted Heritage and listed buildings Windows or glazing 20 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    26/01129/FULL Submitted 23 Feb 2026 50 yards away

    88% historically approved · decision due ~20 Apr

    External alterations including the removal of external manifestation in association with the previous occupation as a bank. [Linked to 26/01077/LBC]

    Awaiting decision Full applications 14 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    26/01077/LBC Submitted 20 Feb 2026 50 yards away

    90% historically approved · decision due ~17 Apr

    External alterations including the removal of external manifestation in association with the previous occupation as a bank and internal alterations [Linked to 26/01129/FULL]

    Awaiting decision Heritage and listed buildings 15 docs

  • Regent Arcade House 19 - 25 Argyll Street London W1F 7TS

    06/02445/LBC Submitted 30 Mar 2006 50 yards away

    Installation of retractable awnings to three windows on front elevation.

    Granted Heritage and listed buildings Windows or glazing 5 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising