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Planning application

254 Regent Street London W1B 3AA

Decided Westminster 26/00224/ADV Advert Application (ADV)

Works: Windows or glazing

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of one LED display screen measuring 837mm x1462mm behind shopfront glass, one front lit letters only logo measuring 2800mm x 328mm installed on the inside of the glass, and vinyl stickers applied to the inside of the glass.

As published by the council, reference 26/00224/ADV

Application record

Reference
26/00224/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Not required
Received
15 Jan 2026
Validated
15 Jan 2026
Decided
26 Feb 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 3AA

Timeline

Dates from the published record

  1. 15 Jan 2026

    Received by Westminster

  2. 26 Feb 2026

    Decision issued: Not required

  3. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Project Entity ltd Agent, registered in Sherborne

Active · incorporated 2016 · Sherborne

13 applications on PlanIndex · across 4 councils · 100% granted

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See their track record

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement To Mezzanine Floor 254 Regent Street London W1B 3AA

    25/09101/LBC Submitted 16 Dec 2025 50 yards away

    Replacement of existing internally hung illuminated logo and installation of new LED screens internally and installation of graphics on the inside of the store front.

    Granted Heritage and listed buildings 17 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    25/08150/FULL Submitted 7 Nov 2025 50 yards away

    87% historically approved · decision due ~14 Jan

    External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08151/LBC)

    Awaiting decision Full applications Windows or glazing 17 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    25/08151/LBC Submitted 7 Nov 2025 50 yards away

    90% historically approved · decision due ~14 Jan

    External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08150/FULL)

    Awaiting decision Heritage and listed buildings Windows or glazing 17 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    26/01129/FULL Submitted 23 Feb 2026 50 yards away

    87% historically approved · decision due ~20 Apr

    External alterations including the removal of external manifestation in association with the previous occupation as a bank. [Linked to 26/01077/LBC]

    Awaiting decision Full applications 14 docs

  • Argyll House 246 - 250 Regent Street London W1B 3BN

    26/01077/LBC Submitted 20 Feb 2026 50 yards away

    90% historically approved · decision due ~17 Apr

    External alterations including the removal of external manifestation in association with the previous occupation as a bank and internal alterations [Linked to 26/01129/FULL]

    Awaiting decision Heritage and listed buildings 15 docs

  • Regent Arcade House 19 - 25 Argyll Street London W1F 7TS

    06/02445/LBC Submitted 30 Mar 2006 50 yards away

    Installation of retractable awnings to three windows on front elevation.

    Granted Heritage and listed buildings Windows or glazing 5 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising