Planning application
25/09101/LBC
Basement To Mezzanine Floor 254 Regent Street London W1B 3AA
Proposal
Replacement of existing internally hung illuminated logo and installation of new LED screens internally and installation of graphics on the inside of the store front.
As published by the council, reference 25/09101/LBC
Timeline
Dates from the published record
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16 Dec 2025
Received by Westminster
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26 Feb 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About heritage and listed buildings applications
How this application type works
Heritage applications concern listed buildings and conservation areas. Listed building consent is needed for works, inside or out, that affect the special interest of a listed building, and carrying out such works without consent is a criminal offence. The council weighs harm to the heritage asset against any public benefit of the proposal.
More on heritage and listed buildings applications in our guide
Nearby applications
Within 500 metres
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26/00224/ADV Decided
254 Regent Street London W1B 3AA
Display of one LED display screen measuring 837mm x1462mm behind shopfront glass, one front lit letters only logo measuring 2800mm x 328mm installed on the inside of the glass, and vinyl stickers applied to the inside of the glass.
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25/08150/FULL Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08151/LBC)
-
25/08151/LBC Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External fenestration refurbishment to Argyll House including minor enabling repairs to be carried out to the third, fourth and fifth floors. (Linked to 25/08150/FULL)
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26/01129/FULL Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External alterations including the removal of external manifestation in association with the previous occupation as a bank. [Linked to 26/01077/LBC]
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26/01077/LBC Awaiting decision
Argyll House 246 - 250 Regent Street London W1B 3BN
External alterations including the removal of external manifestation in association with the previous occupation as a bank and internal alterations [Linked to 26/01129/FULL]
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06/02445/LBC Granted
Regent Arcade House 19 - 25 Argyll Street London W1F 7TS
Installation of retractable awnings to three windows on front elevation.
Other heritage and listed buildings applications
In Westminster
-
26/04984/LBC Awaiting decision
47G Randolph Avenue London W9 1BQ
Installation of replacement fire surround.
-
26/04997/LBC Awaiting decision
Hanover Lodge Outer Circle Regent's Park London NW1 4HB
Erection of a morning room side extension. (Linked to 26/04996/FULL)
-
26/04979/LBC Awaiting decision
12 Brewer Street London W1F 0SF
Internal alterations including removal of internal enclosures; Replacement flooring, shelving and slatwall systems, staircase handrail repair and other associated joinery works.
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26/04987/LBC Awaiting decision
Basement And Ground Floor 8 Ganton Street London W1F 7QL
Repainting of the existing timber shopfront, hand-painted fascia lettering, installation of a new hanging sign using the existing projecting sign bracket, and installation of a discreet fascia-mounted LED trough light.
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26/04995/LBC Awaiting decision
Hanover Lodge Outer Circle Regent's Park London NW1 4HB
Erection of rear conservatory extensions and an entrance loggia to side with roof terrace above, together with associated landscaping and alterations. (Linked with 26/04994/FULL)