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Planning application

17 - 18 Irving Street London WC2H 7AU

Granted Westminster 25/09339/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of internally illuminated projecting sign measuring 0.8m x 0.8m and display of two internally illuminated fascia sign measuring 0.5m x 1.1m

As published by the council, reference 25/09339/ADV

Application record

Reference
25/09339/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
24 Dec 2025
Validated
24 Dec 2025
Decided
19 Mar 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2H 7AU

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/09338/FULL Granted

    17 - 18 Irving Street London WC2H 7AU

    Alterations to the shopfront.

    Decided 19 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 24 Dec 2025

    Received by Westminster

  2. 19 Mar 2026

    Decision issued: Application Permitted

  3. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

846 applications on PlanIndex · across 119 councils · 94% granted

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 19 March 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 17 - 18 Irving Street London WC2H 7AU

    25/09338/FULL Submitted 24 Dec 2025 50 yards away

    Alterations to the shopfront.

    Granted Full applications Windows or glazing 21 docs

  • 19-20 Irving Street London WC2H 7AU

    23/03892/FULL Submitted 11 Jun 2023 50 yards away

    Possible duplicate to 23/03894/FULL

    Withdrawn Full applications

  • 19 - 20 Irving Street London WC2H 7AU

    26/01365/ADV Submitted 3 Mar 2026 50 yards away

    82% historically approved · decision due ~3 May

    Display of one externally illuminated fascia sign measuring 5.5m x 0.73m and one internally illuminated (letters only) projecting sign measuring 0.8m x 0.8m, and one externally illuminated projecting sign measuring 0.8m x 0.8m.

    Awaiting decision Advertising 6 docs

  • 19 - 20 Irving Street London WC2H 7AU

    26/07080/FULL Submitted 16 Oct 2026 50 yards away

    88% historically approved · decision due ~16 Dec

    Use of the first, second and third floors of 20 Irving Street from office (Class E(g)(i)) to hotel (Class C1) to provide 9 guest bedrooms, with associated internal alterations, refuse and recycling storage, and reinstatement of an air-conditioning condenser on the existing rear steel brackets.

    Awaiting decision Full applications

  • 19 - 20 Irving Street London WC2H 7AU

    26/06321/ADV Submitted 15 Sep 2026 50 yards away

    82% historically approved · decision due ~10 Nov

    Display of one non-illuminated projected sign measuring 0.7m x 0.7m and one non-illuminated door applied signage.

    Decided Advertising

  • 19 - 20 Irving Street London WC2H 7AU

    26/05329/ADV Submitted 6 Aug 2026 50 yards away

    82% historically approved · decision due ~12 Oct

    Display of non-illuminated projected sign measuring 0.70m x 0.70m, and halo illuminated door sign measuring 0.20m x 1.80m.

    Decided Advertising

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising