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Planning application

77 Park Lane London W1K 7TP

Granted Westminster 25/09321/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of one internally illuminated (letters only) fascia sign measuring 2.68m x 0.54m and two internally illuminated wall signs measuring 0.4m x 0.4m

As published by the council, reference 25/09321/ADV

Application record

Reference
25/09321/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
23 Dec 2025
Validated
5 Feb 2026
Decided
2 Mar 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1K 7TP

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 26/00507/FULL Awaiting decision

    77 Park Lane London W1K 7TP

    Variation of Conditions 1, 6, 7, 10, 21 of planning permission dated 15th July 2024 (RN 23/06850/FULL) for the Use of former car showroom comprising part ground floor, part lower ground floor and basement of building for hotel use (C1), alterations including replacement of roller shutter with louvred pedestrian gate and double door and replacement of car lift entrance with a door and fixed glazed panel (Mount Street frontage), replacement of double door with fixed glazed panels (Park Lane frontage), and installation of plant at ground (by car ramp) and basement levels and in 'Courtyard'/first floor level of central lightwell to Fountain House NAMELY, the addition of further plant and an acoustic enclosure within central lightwell.

    Submitted 28 Jan 2026 Full applications

Timeline

Dates from the published record

  1. 23 Dec 2025

    Received by Westminster

  2. 5 Feb 2026

    Validated

    Checked as complete and ready for consideration.

  3. 2 Mar 2026

    Decision issued: Application Permitted

  4. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Criterion Capital Agent, registered in London

Active · incorporated 2006 · London

6 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 2 March 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 77 Park Lane London W1K 7TP

    26/00507/FULL Submitted 28 Jan 2026 50 yards away

    87% historically approved · decision due ~25 Mar

    Variation of Conditions 1, 6, 7, 10, 21 of planning permission dated 15th July 2024 (RN 23/06850/FULL) for the Use of former car showroom comprising part ground floor, part lower ground floor and basement of building for hotel use (C1), alterations including replacement of roller shutter with louvred pedestrian gate and double door and replacement of car lift entrance with a door and fixed glazed panel (Mount Street frontage), replacement of double door with fixed glazed panels (Park Lane frontage), and installation of plant at ground (by car ramp) and basement levels and in 'Courtyard'/first floor level of central lightwell to Fountain House NAMELY, the addition of further plant and an acoustic enclosure within central lightwell.

    Awaiting decision Full applications Windows or glazing 16 docs
  • Flat 74 Fountain House Park Street London W1K 7HG

    25/09116/FULL Submitted 17 Dec 2025 50 yards away

    87% historically approved · decision due ~29 Apr

    Alterations to fenestration and openings to the northern elevation and inwards facing eastern elevation.

    Awaiting decision Full applications Windows or glazing 20 docs
  • Grosvenor House Apartments Park Lane London W1K 7TN

    23/03926/FULL Submitted 12 Jun 2023 50 yards away

    Replacement and erection of entrance canopies fronting Park Lane and Mount Street.

    Refused Full applications 28 docs
  • 22 Park Street London W1K 2JB

    26/02743/ADFULL Submitted 24 Apr 2026 50 yards away

    87% historically approved · decision due ~19 Jun

    Detailed drawings and a bio-diversity management plan in relation to the living green wall pursuant to condition 7 of planning application dated 28th August 2025 (RN: 25/04564/FULL).

    Awaiting decision Full applications 5 docs
  • 22 Park Street London W1K 2JB

    25/07704/ADFULL Submitted 24 Oct 2025 50 yards away

    Details of arrangements to secure measures to mitigate the potential increased demand for on-street parking pursuant to Condition 10 of planning permission dated 28th August 2025 (RN: 25/04564/FULL)

    Granted Full applications 9 docs
  • 70 Park Lane London W1K 7TT

    07/08254/FULL Submitted 19 Sep 2007 50 yards away

    Retention of five air conditioning units and installation of an acoustic enclosure on lower level roof in central lightwell.

    Refused Full applications 10 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising