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Planning application

Basement And Ground Floor Atlantic House 351 Oxford Street London W1C 2JF

Awaiting decision Westminster 25/09295/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated hanging sign measuring 0.45m x 0.65m; two internally illuminated fascia signs each measuring 0.33m x 2.00m; an internally illuminated signs measuring 0.40m x 0.65m; and 2.50m x 2.40m.

As published by the council, reference 25/09295/ADV

Application record

Reference
25/09295/ADV
Type
Advert Application (ADV)
Status
Pending
Received
23 Dec 2025
Validated
23 Dec 2025
Ward
West End
Postcode
W1C 2JF

Timeline

Dates from the published record

  1. 23 Dec 2025

    Received by Westminster

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 17 February 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Varo Consulting ltd Agent, registered in Poole

Active · incorporated 2012 · Poole

9 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Atlantic House 351 Oxford Street London W1C 2JF

    05/06859/AD7 Submitted 23 Aug 2005 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 2 docs

  • Atlantic House 351 Oxford Street London W1C 2JF

    07/02778/ADV Submitted 27 Mar 2007 50 yards away

    Display of internally illuminated 'letters/logo' only fascia sign and externally illuminated projecting sign.

    Granted Advertising 5 docs

  • Atlantic House 351 Oxford Street London W1C 2JF

    08/04749/AD7 Submitted 2 Jun 2008 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let/for sale' board located in the first floor window of the building at a height of between 3.0m and 4.6m above ground level and measuring 0.6m x 0.9m.

    Granted Advertising Windows or glazing 3 docs

  • 351 Oxford Street London W1C 2JF

    03/05711/AD7 Submitted 21 Jul 2003 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 3 docs

  • 351 Oxford Street London W1C 2JF

    02/06251/ADV Submitted 6 Aug 2002 50 yards away

    Display of fascia and projecting signs with illuminated lettering

    Granted Advertising 7 docs

  • Atlantic House 351 Oxford Street London W1C 2JF

    04/01103/AD7 Submitted 13 Feb 2004 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 2 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising