Planning application
25/09149/ADV
Devon House 171 - 177 Great Portland Street London W1W 5PQ
Proposal
Display of Christmas decorations for temporary periods between 26 November 2025 until 04 January 2026
As published by the council, reference 25/09149/ADV
Timeline
Dates from the published record
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18 Dec 2025
Received by Westminster
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13 Jan 2026
Validated
Checked as complete and ready for consideration.
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20 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/09027/ADFULL Granted
Devon House 171 - 177 Great Portland Street London W1W 5PQ
Detailed drawings of new shopfront including doors and new plant enclosure at main roof level pursuant to condition 8 of planning permission dated the 25th February 2025 (RN:24/07574/FULL).
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25/07527/FULL Awaiting decision
167 - 169 Great Portland Street London W1W 5PA
External works comprising alterations to ground floor entrance and shopfront including installation of electrical substation at ground floor level; installation of plant equipment at roof level.
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25/05704/FULL Refused
167 - 169 Great Portland Street London W1W 5PA
External works comprising alterations to ground floor entrance and shopfront including installation of electrical substation at ground floor level; installation of plant equipment at roof level; and associated works [RE-CONSULTATION: description of development updated to clarify that there is an electrical sub-station included in the proposals. Proposals are unchanged.]
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25/09118/ADV Decided
167 - 169 Great Portland Street London W1W 5PA
Display of non-illuminated fascia and hanging signs measuring 0.35m x 1.28m & 0.43m x 0.43m.
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26/01661/ADFULL Awaiting decision
Hampden House 2 Weymouth Street London W1W 5BT
Details of the ways in which you will protect the street trees adjacent to the application site on Hallam Street pursuant to condition 10 of planning permission dated 19th November 2025 (RN:25/02173).
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26/04548/ADV Awaiting decision
Tennyson House 159 - 165 Great Portland Street London W1W 5PA
Display of a non-illuminated fascia sign measuring 0.35m x 1.57m and one illuminated hanging sign measuring 0.43m x 0.43m; and awning with logo.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.