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Planning application

Embankment Place Railway Bridge Embankment Place London WC2N 6NN

Refused Westminster 25/08880/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of multiple advertisements comprising fascia signs including halo illuminated signs, trough illuminated projecting signs and non illuminated flag mounted signs across three elevations fronting Northumberland Avenue, Victoria Embankment and Embankment Place.

As published by the council, reference 25/08880/ADV

Application record

Reference
25/08880/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
8 Dec 2025
Validated
27 Apr 2026
Decided
29 May 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2N 6NN

Timeline

Dates from the published record

  1. 8 Dec 2025

    Received by Westminster

  2. 27 Apr 2026

    Validated

    Checked as complete and ready for consideration.

  3. 29 May 2026

    Decision issued: Application Refused

  4. 29 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

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    Final details of electrical cabling pursuant to Condition 20 (part) of planning permission dated 18 September 2018 (RN: 18/03782/FULL as amended 19/08932/NMA).

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  • The Penthouse Aria House 23 Craven Street London WC2N 5NS

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  • 10A Northumberland Avenue London WC2N 5AE

    25/07857/ADV Submitted 30 Oct 2025 100 yards away

    Display of three back lit halo illuminated fascia signs measuring 0.15m x 1.384m, one non illuminated gold leaf sign measuring 0.452m x 0.599m, one internally illuminated brushed brass 'M' logo sign measuring 0.505m x 0.828m and one halo illuminated illuminated other sign measuring 0.485m x 1.58m.

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  • 49 Villiers Street London WC2N 6NE

    25/04592/ADV Submitted 3 Jul 2025 100 yards away

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  • 49 Villiers Street London WC2N 6NE

    25/07402/ADV Submitted 14 Oct 2025 100 yards away

    Display of non illuminated projecting sign measuring 0.6m x 0.6m.

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    23/04592/FULL Submitted 5 Jul 2023 100 yards away

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In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising