Planning application
Embankment Place Railway Bridge Embankment Place London WC2N 6NN
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of multiple advertisements comprising fascia signs including halo illuminated signs, trough illuminated projecting signs and non illuminated flag mounted signs across three elevations fronting Northumberland Avenue, Victoria Embankment and Embankment Place.
As published by the council, reference 25/08880/ADV
Application record
- Reference
- 25/08880/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 8 Dec 2025
- Validated
- 27 Apr 2026
- Decided
- 29 May 2026
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- WC2N 6NN
Timeline
Dates from the published record
-
8 Dec 2025
Received by Westminster
-
27 Apr 2026
Validated
Checked as complete and ready for consideration.
-
29 May 2026
Decision issued: Application Refused
-
29 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
18 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Display of non illuminated Aluminium digital display measuring 0.64m X 1.18m, non illuminated fascia sign measuring 2.8m X 0.35m, externally illuminated fascia sign 4.34m X 0.5m and externally illuminated projecting sign 0.6m X 0.6m
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Display of two internally illuminated fascia signs measuring 2.12m x 0.18m and 4.24m x 0.18m, one internally illuminated projecting roundel sign measuring 0.60m x 0.60m, and associated window vinyl.
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10A Northumberland Avenue London WC2N 5AE
Display of three back lit halo illuminated fascia signs measuring 0.15m x 1.384m, one non illuminated gold leaf sign measuring 0.452m x 0.599m, one internally illuminated brushed brass 'M' logo sign measuring 0.505m x 0.828m and one halo illuminated illuminated other sign measuring 0.485m x 1.58m.
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Other advertisement consent applications
In Westminster
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26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m