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Planning application

10A Northumberland Avenue London WC2N 5AE

Granted Westminster 25/07857/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of three back lit halo illuminated fascia signs measuring 0.15m x 1.384m, one non illuminated gold leaf sign measuring 0.452m x 0.599m, one internally illuminated brushed brass 'M' logo sign measuring 0.505m x 0.828m and one halo illuminated illuminated other sign measuring 0.485m x 1.58m.

As published by the council, reference 25/07857/ADV

Application record

Reference
25/07857/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
30 Oct 2025
Validated
21 Nov 2025
Decided
12 Mar 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2N 5AE

Timeline

Dates from the published record

  1. 30 Oct 2025

    Received by Westminster

  2. 21 Nov 2025

    Validated

    Checked as complete and ready for consideration.

  3. 12 Mar 2026

    Decision issued: Application Permitted

  4. 30 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Newmark LLP Agent

930 applications on PlanIndex · across 40 councils · 97% granted

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Documents

Plans, drawings, consultee responses and the officer's report

31 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 12 March 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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In Westminster

  • 26/06992/ADV Decided

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    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07225/ADV Awaiting decision

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    Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising