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Planning application

54 Regent Street London W1B 5AS

Awaiting decision Westminster 25/08238/ADV Advert Application (ADV)

Works: Windows or glazing

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated nano-film LED screen measuring 1.02m X 2.57m, 2.27m X 2.57m and 2.4m X 1.13m to a Regent Street window, a Glasshouse Street window and one static rear-illuminated logo sign to a Regent Street window.

As published by the council, reference 25/08238/ADV

Application record

Reference
25/08238/ADV
Type
Advert Application (ADV)
Status
Pending
Received
12 Nov 2025
Validated
12 Nov 2025
Ward
West End
Postcode
W1B 5AS

Timeline

Dates from the published record

  1. 12 Nov 2025

    Received by Westminster

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 7 January 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 65 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

KLEDESIGN LIMITED Agent

9 applications on PlanIndex · across 3 councils

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Documents

Plans, drawings, consultee responses and the officer's report

16 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

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What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 8 Air Street W1B 5AB

    25/06347/LBC Submitted 5 Sep 2025 50 yards away

    Cleaning of the Portland Stone elevations facing onto Regent Street, Glasshouse Street and Air Street using facade gommage.

    Granted Heritage and listed buildings 22 docs

  • 7 Air Street London W1B 5AD

    22/04286/LBC Submitted 29 Jun 2022 50 yards away

    Installation of an O2 Motion device and associated works on the building facade.

    Granted Heritage and listed buildings 10 docs

  • 20 Sherwood Street London W1F 7ED

    20/04852/TCH Submitted 31 Jul 2020 50 yards away

    Use of an area of public highway for the placing of 13 tables, 26 chairs, 5 external heaters, 7 barrier and a waiter station in an area measuring 13.6m x 2.3m in connection with the existing ground use.

    Granted 13 docs

  • Development Site At 74-82 Regent Street 11 13 And 15 Air Street And 1 - 19 Quadrant Arcade London W1B 5HL

    26/04757/LBC Submitted 16 Jul 2026 50 yards away

    90% historically approved · decision due ~10 Sep

    Installation of seating, feature trees and planters, and associated works within Quadrant Arcade.

    Decided Heritage and listed buildings Trees

  • 10 Piccadilly London W1J 0DD

    26/03695/ADV Submitted 5 Jun 2026 50 yards away

    84% historically approved · decision due ~31 Jul

    Display of ground floor hoarding along the Piccadilly, Air Street, Regent Street and Piccadilly Circus facades with illuminated bulkheads for a temporary period until February 2028.

    Awaiting decision Advertising 6 docs

  • Development Site At 74-82 Regent Street 11 13 And 15 Air Street And 1 - 19 Quadrant Arcade London W1B 5HL

    26/02017/LBC Submitted 26 Mar 2026 50 yards away

    90% historically approved · decision due ~21 May

    Installation of a non-illuminated flag and flagpole to the Glasshouse Street elevation, inlcuding required fixings and other associated works. Linked with 26/02016/ADV

    Awaiting decision Heritage and listed buildings 5 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    Received 10 Sep, published by the council 18 Sep 2026 Advertising