Planning application
25/07671/ADV
7 St Martin's Place London WC2N 4JH
Proposal
Display of one externally illuminated fascia sign measuring 0.4m x 8.4m and two internally illuminated projecting sign measuring 0.5m x 0.7m on the William IV Street elevation and Adelaide Street elevation.
As published by the council, reference 25/07671/ADV
Timeline
Dates from the published record
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23 Oct 2025
Received by Westminster
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27 Oct 2025
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06742/FULL Granted
7 - 8 St Martin's Place London WC2N 4HA
Use of ground floor Unit 4 as a mixed use to provide retail, visitor attraction/ice art display, and ice bar (sui generis).
-
25/08696/ADV Granted
Trafalgar Square Post Office 24 - 28 William Iv Street London WC2N 4DL
Display of an internally illuminated fascia sign measuring 0.37m x 3.87m and an internally illuminated hanging sign ach measuring 0.50m x 0.87m.
-
25/05920/FULL Granted
430 Strand London WC2R 0QN
Installation of a fixed internal screening panel to separate the coffee kiosk from the main restaurant/bar area, and replacement of shopfront window with new doors.
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25/05921/LBC Granted
430 Strand London WC2R 0QN
Installation of a fixed internal screening panel to separate the coffee kiosk from the main restaurant/bar area, and replacement of shopfront window with new doors.
-
25/05219/LBC Granted
London Coliseum 32 - 35 St Martin's Lane London WC2N 4ES
Install new fall protection railings and replace roof coverings and battens to match existing at roofs 7 and 11, and replace sanitaryware and other fittings inside male toilets at upper circle (level 05) and balcony (level 07) levels.
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25/07637/LBC Awaiting decision
440 Strand London WC2R 0QS
Replacement of escalators and adjoining floor finishes within ground floor reception space
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.