Planning application
391 Oxford Street London W1C 2JY
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of an internally illuminated (letters/logo only) fascia sign measuring 3.00m x 0.28m and an internally illuminated (letters/logo only) projecting sign measuring 0.60m x 0.60m.
As published by the council, reference 25/07105/ADV
Application record
- Reference
- 25/07105/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 2 Oct 2025
- Validated
- 31 Oct 2025
- Decided
- 16 Feb 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1C 2JY
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 2 approved, 0 refused.
-
25/07104/FULL Granted
391 Oxford Street London W1C 2JY
Shopfront alterations.
Timeline
Dates from the published record
-
2 Oct 2025
Received by Westminster
-
31 Oct 2025
Validated
Checked as complete and ready for consideration.
-
16 Feb 2026
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Building Design Northern Ltd Agent, a design practice registered in Sunderland
Active · incorporated 1983 · Sunderland
42 applications on PlanIndex · across 9 councils · 96% granted
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 16 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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391 Oxford Street London W1C 2JY
Shopfront alterations.
Granted Full applications Windows or glazing 14 docs -
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West One Shopping Centre 381 Oxford Street London W1C 2JS
87% historically approved · decision due ~13 Jul
Discharge of a construction contract with the builder to complete the redevelopment work; pursuant to condition 16 of planning permission dated 11 April 2025 (RN 24/08312/FULL)
Awaiting decision Full applications 6 docs -
Avon House 360 - 366 Oxford Street London W1C 1JN
90% historically approved · decision due ~9 Jan
The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)
Awaiting decision Heritage and listed buildings 11 docs -
Avon House 360 - 366 Oxford Street London W1C 1JN
84% historically approved · decision due ~9 Jan
The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m (width) x 4.5m (height) on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08348/LBC)
Awaiting decision Advertising 4 docs -
368-370 Oxford Street London W1C 1JW
Replacement signage, installation of front lit single letters signage to the upper part of the shopfront and minor internal alterations to the finishes of the shop.
Granted Heritage and listed buildings Windows or glazing 17 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.