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Planning application

391 Oxford Street London W1C 2JY

Granted Westminster 25/07105/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of an internally illuminated (letters/logo only) fascia sign measuring 3.00m x 0.28m and an internally illuminated (letters/logo only) projecting sign measuring 0.60m x 0.60m.

As published by the council, reference 25/07105/ADV

Application record

Reference
25/07105/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
2 Oct 2025
Validated
31 Oct 2025
Decided
16 Feb 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1C 2JY

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/07104/FULL Granted

    391 Oxford Street London W1C 2JY

    Shopfront alterations.

    Decided 17 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 2 Oct 2025

    Received by Westminster

  2. 31 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 16 Feb 2026

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Building Design Northern Ltd Agent, a design practice registered in Sunderland

Active · incorporated 1983 · Sunderland

55 applications on PlanIndex · across 11 councils · 97% granted

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Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 16 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 391 Oxford Street London W1C 2JY

    25/07104/FULL Submitted 2 Oct 2025 50 yards away

    Shopfront alterations.

    Granted Full applications Windows or glazing 14 docs

  • 395 - 397 Oxford Street London W1C 2JS

    26/00268/FULL Submitted 16 Jan 2026 50 yards away

    Installation of two new A/C units and refrigerant pipes and noise enclosure

    Granted Full applications 21 docs

  • West One Shopping Centre 381 Oxford Street London W1C 2JS

    26/03181/ADFULL Submitted 14 May 2026 50 yards away

    88% historically approved · decision due ~13 Jul

    Discharge of a construction contract with the builder to complete the redevelopment work; pursuant to condition 16 of planning permission dated 11 April 2025 (RN 24/08312/FULL)

    Awaiting decision Full applications 6 docs

  • Avon House 360 - 366 Oxford Street London W1C 1JN

    25/08348/LBC Submitted 14 Nov 2025 50 yards away

    The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)

    Withdrawn Heritage and listed buildings 11 docs

  • Avon House 360 - 366 Oxford Street London W1C 1JN

    25/08217/ADV Submitted 11 Nov 2025 50 yards away

    The temporary display of an externally illuminated banner advertisement added to the existing scaffold, measuring 16m (width) x 4.5m (height) on the Oxford Street elevation for a 6 month period.

    Refused Advertising 8 docs

  • 368-370 Oxford Street London W1C 1JW

    23/04361/LBC Submitted 28 Jun 2023 50 yards away

    Replacement signage, installation of front lit single letters signage to the upper part of the shopfront and minor internal alterations to the finishes of the shop.

    Granted Heritage and listed buildings Windows or glazing 17 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising