Planning application
Avon House 360 - 366 Oxford Street London W1C 1JN
Relates to 25/08348/LBC
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
The temporary display of an externally illuminated banner advertisement added to the existing scaffold, measuring 16m (width) x 4.5m (height) on the Oxford Street elevation for a 6 month period.
As published by the council, reference 25/08217/ADV
Application record
- Reference
- 25/08217/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 11 Nov 2025
- Validated
- 14 Nov 2025
- Decided
- 27 Apr 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1C 1JN
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2025: 0 approved, 1 refused.
-
26/07437/OBS Awaiting decision
Avon House 360 - 366 Oxford Street London W1C 1JN
Redevelopment of the city block bounded by Oxford Street, Gee's Court, Barrett Street and Stratford Place, comprising the deep retrofit, refurbishment and extension of Coin House (2 Gee's Court) and 20 Stratford Place/360-366 Oxford Street (Grade II listed), substantial demolition, alteration and redevelopment of Swan House (17-19 Stratford Place), and the demolition and replacement of 4 Gee's Court. The proposals include an infill extension within the central courtyard and rooftop extensions across the site to provide accommodation over basement, ground and eight upper floors, together with terraces, greening, photovoltaic panels and associated plant enclosures above roof level. Associated external and internal works include alterations to facades, fenestration and access arrangements. The development will facilitate the enlargement, enhancement and rationalisation of the existing buildings to provide retail (Class E), office (Class E) and food and beverage uses (flexible Class E and/or Sui Generis) (in conjunction with the Listed Building planning application PA/2026/0151)
-
25/08348/LBC Withdrawn
Avon House 360 - 366 Oxford Street London W1C 1JN
The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)
Timeline
Dates from the published record
-
11 Nov 2025
Received by Westminster
-
14 Nov 2025
Validated
Checked as complete and ready for consideration.
-
27 Apr 2026
Decision issued: Application Refused
-
20 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
-
25/08348/LBC Withdrawn
Avon House 360 - 366 Oxford Street London W1C 1JN
The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)
1 later application on the register refers to this one:
-
25/08348/LBC Withdrawn
Avon House 360 - 366 Oxford Street London W1C 1JN
The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)
Who's behind it
Company information only, from the register and Companies House
Metropolis Planning Agent, a planning consultancy registered in London
Active · incorporated 2024 · London
85 applications on PlanIndex · across 17 councils · 84% granted
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Avon House 360 - 366 Oxford Street London W1C 1JN
The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)
Withdrawn Heritage and listed buildings 11 docs -
Avon House 360 - 366 Oxford Street London W1C 1JN
89% historically approved · decision due ~16 Dec
Redevelopment of the city block bounded by Oxford Street, Gee's Court, Barrett Street and Stratford Place, comprising the deep retrofit, refurbishment and extension of Coin House (2 Gee's Court) and 20 Stratford Place/360-366 Oxford Street (Grade II listed), substantial demolition, alteration and redevelopment of Swan House (17-19 Stratford Place), and the demolition and replacement of 4 Gee's Court. The proposals include an infill extension within the central courtyard and rooftop extensions across the site to provide accommodation over basement, ground and eight upper floors, together with terraces, greening, photovoltaic panels and associated plant enclosures above roof level. Associated external and internal works include alterations to facades, fenestration and access arrangements. The development will facilitate the enlargement, enhancement and rationalisation of the existing buildings to provide retail (Class E), office (Class E) and food and beverage uses (flexible Class E and/or Sui Generis) (in conjunction with the Listed Building planning application PA/2026/0151)
Awaiting decision Extension Demolition +1 -
368-370 Oxford Street London W1C 1JW
Replacement signage, installation of front lit single letters signage to the upper part of the shopfront and minor internal alterations to the finishes of the shop.
Granted Heritage and listed buildings Windows or glazing 17 docs -
372 Oxford Street London W1C 1JP
Installation of two roof mounted condenser units. Replacement of ground floor office facade with new glazed entrance facade and door at 6-8 James Street (Site includes 6-8 James Street).
Granted Full applications Windows or glazing 10 docs -
372 Oxford Street London W1C 1JP
Installation of a new shopfront on James Street elevation (site includes 372-374 Oxford Street and 6-8 James Street).
Granted Full applications Windows or glazing 5 docs -
Woodstock House 10-12 James Street Marylebone London W1U 1EE
Details of all new windows and doors to the rear terraces and privacy screen to the rear terrace, measures required to achieve specified noise levels and details of how the flats will be insulated to reduce noise passing between them pursuant to part Conditions 1 (i and ii), 2 and 3 of planning permission dated 18 July 2007 (RN: 07/01451).
Granted Full applications New dwelling Windows or glazing 23 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m