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Planning application

Avon House 360 - 366 Oxford Street London W1C 1JN

Refused Westminster 25/08217/ADV Advert Application (ADV)

Relates to 25/08348/LBC

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

The temporary display of an externally illuminated banner advertisement added to the existing scaffold, measuring 16m (width) x 4.5m (height) on the Oxford Street elevation for a 6 month period.

As published by the council, reference 25/08217/ADV

Application record

Reference
25/08217/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
11 Nov 2025
Validated
14 Nov 2025
Decided
27 Apr 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1C 1JN

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 0 approved, 1 refused.

  • 26/07437/OBS Awaiting decision

    Avon House 360 - 366 Oxford Street London W1C 1JN

    Redevelopment of the city block bounded by Oxford Street, Gee's Court, Barrett Street and Stratford Place, comprising the deep retrofit, refurbishment and extension of Coin House (2 Gee's Court) and 20 Stratford Place/360-366 Oxford Street (Grade II listed), substantial demolition, alteration and redevelopment of Swan House (17-19 Stratford Place), and the demolition and replacement of 4 Gee's Court. The proposals include an infill extension within the central courtyard and rooftop extensions across the site to provide accommodation over basement, ground and eight upper floors, together with terraces, greening, photovoltaic panels and associated plant enclosures above roof level. Associated external and internal works include alterations to facades, fenestration and access arrangements. The development will facilitate the enlargement, enhancement and rationalisation of the existing buildings to provide retail (Class E), office (Class E) and food and beverage uses (flexible Class E and/or Sui Generis) (in conjunction with the Listed Building planning application PA/2026/0151)

    Submitted 21 Oct 2026
  • 25/08348/LBC Withdrawn

    Avon House 360 - 366 Oxford Street London W1C 1JN

    The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)

    Decided 17 Feb 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 11 Nov 2025

    Received by Westminster

  2. 14 Nov 2025

    Validated

    Checked as complete and ready for consideration.

  3. 27 Apr 2026

    Decision issued: Application Refused

  4. 20 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/08348/LBC Withdrawn

    Avon House 360 - 366 Oxford Street London W1C 1JN

    The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)

    Decided 17 Feb 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/08348/LBC Withdrawn

    Avon House 360 - 366 Oxford Street London W1C 1JN

    The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)

    Decided 17 Feb 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Metropolis Planning Agent, a planning consultancy registered in London

Active · incorporated 2024 · London

85 applications on PlanIndex · across 17 councils · 84% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Avon House 360 - 366 Oxford Street London W1C 1JN

    25/08348/LBC Submitted 14 Nov 2025 50 yards away

    The temporary display of an externally illuminated banner advertisement added to the existing scaffold forming part of a decorative Christmas Display, measuring 16m X 4.5m on the Oxford Street elevation, for a time-limited period during the festive season between mid-November 2025 and 6 January 2026. (Linked to 25/08217/ADV)

    Withdrawn Heritage and listed buildings 11 docs
  • Avon House 360 - 366 Oxford Street London W1C 1JN

    26/07437/OBS Submitted 21 Oct 2026 50 yards away

    89% historically approved · decision due ~16 Dec

    Redevelopment of the city block bounded by Oxford Street, Gee's Court, Barrett Street and Stratford Place, comprising the deep retrofit, refurbishment and extension of Coin House (2 Gee's Court) and 20 Stratford Place/360-366 Oxford Street (Grade II listed), substantial demolition, alteration and redevelopment of Swan House (17-19 Stratford Place), and the demolition and replacement of 4 Gee's Court. The proposals include an infill extension within the central courtyard and rooftop extensions across the site to provide accommodation over basement, ground and eight upper floors, together with terraces, greening, photovoltaic panels and associated plant enclosures above roof level. Associated external and internal works include alterations to facades, fenestration and access arrangements. The development will facilitate the enlargement, enhancement and rationalisation of the existing buildings to provide retail (Class E), office (Class E) and food and beverage uses (flexible Class E and/or Sui Generis) (in conjunction with the Listed Building planning application PA/2026/0151)

    Awaiting decision Extension Demolition +1
  • 368-370 Oxford Street London W1C 1JW

    23/04361/LBC Submitted 28 Jun 2023 50 yards away

    Replacement signage, installation of front lit single letters signage to the upper part of the shopfront and minor internal alterations to the finishes of the shop.

    Granted Heritage and listed buildings Windows or glazing 17 docs
  • 372 Oxford Street London W1C 1JP

    05/02808/FULL Submitted 11 Apr 2005 50 yards away

    Installation of two roof mounted condenser units. Replacement of ground floor office facade with new glazed entrance facade and door at 6-8 James Street (Site includes 6-8 James Street).

    Granted Full applications Windows or glazing 10 docs
  • 372 Oxford Street London W1C 1JP

    06/05967/FULL Submitted 26 Jul 2006 50 yards away

    Installation of a new shopfront on James Street elevation (site includes 372-374 Oxford Street and 6-8 James Street).

    Granted Full applications Windows or glazing 5 docs
  • Woodstock House 10-12 James Street Marylebone London W1U 1EE

    08/06997/ADFULL Submitted 7 Aug 2008 50 yards away

    Details of all new windows and doors to the rear terraces and privacy screen to the rear terrace, measures required to achieve specified noise levels and details of how the flats will be insulated to reduce noise passing between them pursuant to part Conditions 1 (i and ii), 2 and 3 of planning permission dated 18 July 2007 (RN: 07/01451).

    Granted Full applications New dwelling Windows or glazing 23 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising