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Planning application

Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

Refused Westminster 25/07091/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of a temporary non illuminated scaffolding shroud including inset advertisement panel measuring 10m x 26m.

As published by the council, reference 25/07091/ADV

Application record

Reference
25/07091/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
2 Oct 2025
Validated
2 Oct 2025
Decided
20 Nov 2025
Ward
West End
Decision by
Delegated Decision

Site history

Applications at this address on the Westminster register

This site has had 10 applications since 2025: 3 approved, 2 refused.

  • 26/01549/ADFULL Awaiting decision

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Details of revised traffic management plan and construction managment plan and pursuant to re-discharge of condition 7 of planning permission dated 15th January 2019 (RN:17/05283/FULL)

    Submitted 10 Mar 2026 Full applications
  • 26/01348/ADFULL Awaiting decision

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Details of a London Underground structural method statement and Crossrail 2 detailed design and construction method statement pursuant to Conditions 18 and 24 of planning permission dated 15 January 2019 (RN: 17/05283/FULL)

    Submitted 3 Mar 2026 Full applications
  • 26/00783/ADFULL Awaiting decision

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Details of Servicing Management Plan pursuant to Condition 14 of planning permission dated 15th January 2019 (RN:17/05283/FULL)

    Submitted 10 Feb 2026 Full applications
  • 26/00737/NMA Awaiting decision

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Amendments to planning permission dated 15 January 2019 (RN 17/05283/FULL) for 'Demolition of Nos 66 & 68 Oxford Street and redevelopment behind retained facades of Nos 54-62 Oxford Street and 51-58 Rathbone Place to provide a new building comprising basement levels, ground and seven upper floor levels. Use of entire building either for retail (Class A1) or the use of part basements to first floor as retail (Class A1) and offices (Class B1) with a dual/alternative use of floors two to seven for either retail (Class A1) or office (Class B1) use; and associated works including plant at basement levels, the creation of terraces at sixth and seventh floors; external roof top plant at seventh floor level behind an acoustic attenuated louvred façade onto Perrys Place, and the installation of photovoltaic panels at roof level'. NAMELY: amendment to office entrance and additon of canopy, planting added to window bays, additional louvres at levels 6 and 7, amendments to level 6 and 7 layouts and associated elevational changes.

    Submitted 6 Feb 2026 Amendments
  • 26/00732/LBC Awaiting decision

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Demolition of Nos 66 & 68 Oxford Street and redevelopment behind retained facades of Nos 54-62 Oxford Street and 51-58 Rathbone Place to provide a new building comprising basement levels, ground and seven upper floor levels. Use of entire building either for retail (Class A1) or the use of part basements to first floor as retail (Class A1) and offices (Class B1) with a dual/alternative use of floors two to seven for either retail (Class A1) or office (Class B1) use; and associated works including plant at basement levels, the creation of terraces at sixth and seventh floors; external roof top plant at seventh floor level behind an acoustic attenuated louvred façade onto Perrys Place, and the installation of photovoltaic panels at roof level.

    Submitted 6 Feb 2026 Heritage and listed buildings
  • 25/08555/ADFULL Granted

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Detailed written scheme of investigation (WSI) pursuant to condition 25 of planning permission dated 15th January 2019 (RN:17/05283/FULL)

    Decided 24 Mar 2026 Full applications
  • 25/07092/LBC Refused

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Display of a temporary non illuminated scaffolding shroud including inset advertisement panel measuring 10m x 26m.

    Decided 20 Nov 2025 Heritage and listed buildings
  • 25/06170/ADFULL Granted

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Details of Code of Construction Practice for the demolition, earthwork & piling phases pursuant to condition 7 (Part) of planning permission dated 15th January 2019 (RN:17/05283/FULL)

    Decided 7 Oct 2025 Full applications
  • 25/05101/ADFULL Granted

    Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    Details of a biodiversity enhancement plan to explain how the development will maximise opportunities to provide habitat for priority species pursuant to condition 3 of planning permission dated 19th June 2025 (RN: 25/00819/FULL)

    Decided 22 Aug 2025 Full applications

Timeline

Dates from the published record

  1. 2 Oct 2025

    Received by Westminster

  2. 20 Nov 2025

    Decision issued: Application Refused

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Metropolis Planning Agent, a planning consultancy registered in London

Active · incorporated 2024 · London

74 applications on PlanIndex · across 18 councils · 83% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    25/07092/LBC Submitted 2 Oct 2025 50 yards away

    Display of a temporary non illuminated scaffolding shroud including inset advertisement panel measuring 10m x 26m.

    Refused Heritage and listed buildings 8 docs
  • Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    25/06170/ADFULL Submitted 29 Aug 2025 50 yards away

    Details of Code of Construction Practice for the demolition, earthwork & piling phases pursuant to condition 7 (Part) of planning permission dated 15th January 2019 (RN:17/05283/FULL)

    Granted Full applications Demolition 12 docs
  • Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London

    25/05101/ADFULL Submitted 22 Jul 2025 50 yards away

    Details of a biodiversity enhancement plan to explain how the development will maximise opportunities to provide habitat for priority species pursuant to condition 3 of planning permission dated 19th June 2025 (RN: 25/00819/FULL)

    Granted Full applications 16 docs
  • Holden House 57 Rathbone Place London W1T 1JU

    26/03390/ADV Submitted 22 May 2026 50 yards away

    84% historically approved · decision due ~17 Jul

    Display of non illuminated hoarding sign measuring 0.1m X 4.5m

    Awaiting decision Advertising 12 docs
  • Ground Floor Ashbrook House 3-5 Rathbone Place London W1T 1HJ

    22/05128/ADV Submitted 28 Jul 2022 50 yards away

    Display of two internally illuminated signs measuring 0.8m x 4.75m and 0.3m x 0.5m and one internally illuminated projecting sign measuring 0.9m x 1.2m

    Granted Advertising 7 docs
  • 52 Oxford Street London W1D 1BG

    26/04124/ADV Submitted 23 Jun 2026 50 yards away

    84% historically approved · decision due ~24 Aug

    Display of internally illuminated fascia signs measuring 0.55m x 2.48m and 0.16m x 2.83m at Rathbone Place façade; internally illuminated face sign measuring 0.65m x 2.48m and three internally illuminated sings behind the shopfront glazing measuring 0.16m x 0.98m, 0.16m x 1.00m, and .16m x 0.44m at Oxford Street façade; two non-illuminated hanging signs each measuring 0.74m x 0.74m; and an internally illuminated fascia sign above entrance measuring 1.79m x 2.17m. (Linked with 26/04123/FULL)

    Awaiting decision Advertising Windows or glazing 11 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising