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Planning application

90 - 92 Shaftesbury Avenue London W1D 5EA

Granted Westminster 25/07006/ADV Advert Application (ADV)

Relates to 25/07005/FULL

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of one externally illuminated entrance sign measuring 0.133m x 0.586m and one internally illuminated projecting sign measuring 0.6m x 0.29m. (Linked with 25/07005/FULL).

As published by the council, reference 25/07006/ADV

Application record

Reference
25/07006/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
30 Sep 2025
Validated
30 Sep 2025
Decided
13 Oct 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
W1D 5EA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/07005/FULL Granted

    90 - 92 Shaftesbury Avenue London W1D 5EA

    Alterations to shopfront including replacement glazing; installation of new entrance door; the addition of aluminium louvres, integration of LED strip channels. (Linked with 25/07006/ADV)

    Decided 17 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 30 Sep 2025

    Received by Westminster

  2. 13 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/07005/FULL Granted

    90 - 92 Shaftesbury Avenue London W1D 5EA

    Alterations to shopfront including replacement glazing; installation of new entrance door; the addition of aluminium louvres, integration of LED strip channels. (Linked with 25/07006/ADV)

    Decided 17 Mar 2026 Full applications

1 later application on the register refers to this one:

  • 25/07005/FULL Granted

    90 - 92 Shaftesbury Avenue London W1D 5EA

    Alterations to shopfront including replacement glazing; installation of new entrance door; the addition of aluminium louvres, integration of LED strip channels. (Linked with 25/07006/ADV)

    Decided 17 Mar 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

846 applications on PlanIndex · across 119 councils · 94% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 13 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 90 - 92 Shaftesbury Avenue London W1D 5EA

    25/07005/FULL Submitted 30 Sep 2025 50 yards away

    Alterations to shopfront including replacement glazing; installation of new entrance door; the addition of aluminium louvres, integration of LED strip channels. (Linked with 25/07006/ADV)

    Granted Full applications Windows or glazing 15 docs

  • 11 Macclesfield Street London W1D 5BW

    22/04385/FULL Submitted 1 Jul 2022 50 yards away

    Variation of condition 5 of planning permission dated 28 July 2020 (RN: 20/03620/FULL) for the use of the public highway for the placing of three tables and six chairs and two barriers in an area measuring 1.1m x 5m in connection with the existing public house; NAMELY, to continue to use of the public highway for a further 24 month period.

    Granted Full applications 6 docs

  • 96 Shaftesbury Avenue London W1D 5ED

    26/04701/ADV Submitted 14 Jul 2026 50 yards away

    82% historically approved · decision due ~8 Sep

    Display of two LED advertisement screens measuring 2370 mm x 1338 mm attached to the bus shelter adjacent to 98 Shaftesbury Avenue.

    Awaiting decision Advertising

  • 98 Shaftesbury Avenue London W1D 5EB

    25/05047/FULL Submitted 21 Jul 2025 50 yards away

    Installation of two new air vent grilles in shopfront stallriser.

    Granted Full applications Windows or glazing 21 docs

  • 98 Shaftesbury Avenue London W1D 5EB

    25/06599/ADV Submitted 15 Sep 2025 50 yards away

    Display of internal illuminated projecting sign (letters only) measuring 0.64m X 0.64m

    Granted Advertising 13 docs

  • 12 Macclesfield Street London W1D 5BP

    25/06634/FULL Submitted 16 Sep 2025 50 yards away

    Alterations to the existing kitchen extract at the rear of the property and installation of an air-conditioning condenser unit on the rear first floor elevation; installation of an air intake grille within the fascia of the shopfront on the front elevation.

    Granted Full applications Windows or glazing 31 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising