Planning application
25/06599/ADV
98 Shaftesbury Avenue London W1D 5EB
Proposal
Display of internal illuminated projecting sign (letters only) measuring 0.64m X 0.64m
As published by the council, reference 25/06599/ADV
Timeline
Dates from the published record
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15 Sep 2025
Received by Westminster
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30 Sep 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05047/FULL Granted
98 Shaftesbury Avenue London W1D 5EB
Installation of two new air vent grilles in shopfront stallriser.
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06/01624/FULL Granted
100 Shaftesbury Avenue London W1D 5EE
Use of an area of land measuring 8.4m x 2.5m in Horse and Dolphin Yard (to the rear of 100-102 Shaftesbury Avenue) for street trading purposes.
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08/06162/TCH Granted
100 Shaftesbury Avenue London W1D 5EE
Use of an area of land measuring 8.4m x 2.5m in Horse and Dolphin Yard (to the rear of 100-102 Shaftesbury Avenue) for street trading purposes.
-
07/04511/FULL Granted
100 Shaftesbury Avenue London W1D 5EE
Use of an area of land measuring 8.4m x 2.5m in Horse and Dolphin Yard (to the rear of 100-102 Shaftesbury Avenue) for street trading purposes.
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26/04701/ADV Awaiting decision
96 Shaftesbury Avenue London W1D 5ED
Display of two LED advertisement screens measuring 2370 mm x 1338 mm attached to the bus shelter adjacent to 98 Shaftesbury Avenue.
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25/07005/FULL Awaiting decision
90 - 92 Shaftesbury Avenue London W1D 5EA
Alterations to shopfront including replacement glazing; installation of new entrance door; the addition of aluminium louvres, integration of LED strip channels. (Linked with 25/07006/ADV)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
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Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
-
26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.