Planning application
25/06394/ADV
90 - 100 Edgware Road London W2 2EA
Proposal
Display X19 non-illuminated signage on the shopfront windows measuring X2 signs measuring 2.3m x 1.84m, 2 signs measuring 2.14m x 1.14m, X1 sign measuring 2.5m x 1.73m, X8 signs measuring 2.5m x 1.86m, X1 sign measuring 0.98m x 1.3m, X1 sign measuring 2.5m x 1.67m, X1 sign measuring 2.5m x 1.68m, X1 sign measuring 0.52m x 1m and X1 sign measuring 2.5m x 1.91m
As published by the council, reference 25/06394/ADV
Timeline
Dates from the published record
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8 Sep 2025
Received by Westminster
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18 Sep 2025
Validated
Checked as complete and ready for consideration.
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29 Sep 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
26/01597/ADV Awaiting decision
102 Edgware Road London W2 2EA
Display of non illuminated two window vinyls measuring 1.85m x 2.06m
-
26/02810/ADV Awaiting decision
90 - 100 Edgware Road London W2 2EA
Display of two internally illuminated projecting signs measuring 0.65m x 0.545m; vinyls to glazing, one measuring 0.995m x 0.835m, one measuring 1.4m x 1.175m, one measuring 0.675m x 0.763m, and twenty-three measuring a total of 1.4m x 24.9m; and three internally illuminated fascia signs, one measuring 0.495m x 1.7m, one measuring 0.475m x 1.115m and one measuring 0.505m x 0.425m.
-
25/08791/FULL Granted
86 - 100 Edgware Road London W2 2EA
Replacement and installation of new mechanical plant on the roof to rear of the existing store and associated works
-
26/03224/ADV Awaiting decision
68 Edgware Road London W2 2EG
Display of two internally illuminated fascia signs measuring 0.35m x 1.77m; an internally illuminated menu case measuring 0.65m x 0.43m; and an internally illuminated projecting sign measuring 0.5m x 0.65m. [Linked to 26/03223/FULL]
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26/03223/FULL Awaiting decision
68 Edgware Road London W2 2EG
Alterations to shopfront. [Linked to 26/03224/ADV]
-
25/09307/FULL Granted
68 Edgware Road London W2 2EG
Installation of mechanical plant at main and lightwell roof levels.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.