Proposal
Display of an externally illuminated fascia sign measuring 2.5m x 0.3m and an externally illuminated hanging sign measuring 0.6m x 0.4m.
As published by the council, reference 25/05535/ADV
Timeline
Dates from the published record
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7 Aug 2025
Received by Westminster
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22 Aug 2025
Validated
Checked as complete and ready for consideration.
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16 Oct 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05509/LBC Granted
33 Haymarket London
Installation of signage and painting shopfront.
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25/08731/FULL Granted
21 - 22 Coventry Street London W1D 7AE
External alterations including replacement shopfront and reinstatement of pavement lights. [Linked with 25/08732/LBC]
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26/01463/ADV Granted
21 - 22 Coventry Street London W1D 7AE
Display of externally illuminated signs on hoardings to Shaver's Place, Coventry Street and Haymarket elevations measuring 9.6m by 2.5m on Shaver's Place, 21.7m by 2.5m on Coventry Street and 16.8m by 2.5m on Haymarket for a temporary period from 6 March 2026 until 27 November 2026.
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26/01900/ADFULL Awaiting decision
30 - 31 Haymarket London SW1Y 4EX
Details of an approval in writing by the local planning authority and detailed design and construction method statements for all the ground floor structures, foundations and basements and for any other structures below ground level, including piling (temporary and permanent) pursuant to conditions 20, 21 of planning permission dated 18th March 2026 (RN 25/01799/FULL)
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26/03665/LBC Awaiting decision
21 - 22 Coventry Street London W1D 7AE
Installation of signage (Linked with 26/03664/ADV)
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26/03664/ADV Awaiting decision
21 - 22 Coventry Street London W1D 7AE
Display of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally illuminated hanging signs each measuring 0.90m x 0.43m; a double-sided projecting sign measuring 1.17m x 1.64m; and an internally illuminated sign measuring 1.50m x 0.25m. (Linked with 26/03665/LBC)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.