21 Charing Cross Road London WC2H 0ET

1. 7 Mar 2025

   Received by Westminster

2. 7 Sep 2026

   Validated

   Checked as complete and ready for consideration.

3. 11 Sep 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 2 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 27 - 31 Charing Cross Road London WC2H 0AU

  26/01805/NMA Submitted 19 Mar 2026 50 yards away

  93% historically approved · decision due ~14 May

  Amendments to planning permission dated 24th July 2024 (24/01407/FULL) for Erection of a side extension (10 storeys) for the creation of 30 additional hotel guest rooms; with roof terrace in connection with existing rooftop bar/ restaurant namely, to amend description of development to remove reference to number of hotel rooms and the rooftop bar/restaurant.

  Awaiting decision Amendments Extension 9 docs

• 27 - 31 Charing Cross Road London WC2H 0AU

  26/01784/FULL Submitted 19 Mar 2026 50 yards away

  88% historically approved · decision due ~28 May

  Variation of condition 1 of planning permission dated 24th July 2024 (RN:24/01407/FULL) for the erection of a side extension (10 storeys) for the creation of 30 additional hotel guest rooms; with roof terrace in connection with existing rooftop bar/ restaurant. NAMELY to convert the ancillary hotel bar/restaurant into additional guest rooms, substitute the drawing reference for the proposed tenth floor plan.

  Awaiting decision Full applications Extension 19 docs

• Bus Shelter Outside 25 Charing Cross Road London

  26/03206/ADV Submitted 14 May 2026 50 yards away

  82% historically approved · decision due ~9 Jul

  Display of double-sided internally illuminated bus-stop digital advertisement screen measuring 2100 mm x 1338 mm x 245 mm.

  Awaiting decision Advertising 8 docs

• Bus Shelter Outside 25 Charing Cross Road London

  26/00266/ADV Submitted 16 Jan 2026 50 yards away

  Display of double-sided internally illuminated bus-stop digital advertisement screen measuring 2100 mm x 1338 mm x 245 mm.

  Granted Advertising 13 docs

• 29 - 30 Leicester Square London WC2H 7LA

  25/07464/FULL Submitted 15 Oct 2025 50 yards away

  Alterations to ground floor frontage on Charing Cross Road elevation.

  Granted Full applications 14 docs

• 29 - 30 Leicester Square London WC2H 7LA

  25/08536/FULL Submitted 21 Nov 2025 50 yards away

  Installation of nine hostile vehicle mitigation security bollards and associated external alterations.

  Refused Full applications 15 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising