21 Charing Cross Road London WC2H 0ET

1. 7 Mar 2025

   Received by Westminster

2. 7 Sep 2026

   Validated

   Checked as complete and ready for consideration.

3. 11 Sep 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 2 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 66 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 27 - 31 Charing Cross Road London WC2H 0AU

  26/01805/NMA Submitted 19 Mar 2026 50 yards away

  93% historically approved · decision due ~14 May

  Amendments to planning permission dated 24th July 2024 (24/01407/FULL) for Erection of a side extension (10 storeys) for the creation of 30 additional hotel guest rooms; with roof terrace in connection with existing rooftop bar/ restaurant namely, to amend description of development to remove reference to number of hotel rooms and the rooftop bar/restaurant.

  Awaiting decision Amendments Extension 9 docs

• 27 - 31 Charing Cross Road London WC2H 0AU

  26/01784/FULL Submitted 19 Mar 2026 50 yards away

  87% historically approved · decision due ~28 May

  Variation of condition 1 of planning permission dated 24th July 2024 (RN:24/01407/FULL) for the erection of a side extension (10 storeys) for the creation of 30 additional hotel guest rooms; with roof terrace in connection with existing rooftop bar/ restaurant. NAMELY to convert the ancillary hotel bar/restaurant into additional guest rooms, substitute the drawing reference for the proposed tenth floor plan.

  Awaiting decision Full applications Extension 19 docs

• Bus Shelter Outside 25 Charing Cross Road London

  26/03206/ADV Submitted 14 May 2026 50 yards away

  84% historically approved · decision due ~9 Jul

  Display of double-sided internally illuminated bus-stop digital advertisement screen measuring 2100 mm x 1338 mm x 245 mm.

  Awaiting decision Advertising 8 docs

• Bus Shelter Outside 25 Charing Cross Road London

  26/00266/ADV Submitted 16 Jan 2026 50 yards away

  Display of double-sided internally illuminated bus-stop digital advertisement screen measuring 2100 mm x 1338 mm x 245 mm.

  Granted Advertising 13 docs

• 29 - 30 Leicester Square London WC2H 7LA

  25/07464/FULL Submitted 15 Oct 2025 50 yards away

  Alterations to ground floor frontage on Charing Cross Road elevation.

  Granted Full applications 14 docs

• 29 - 30 Leicester Square London WC2H 7LA

  25/08536/FULL Submitted 21 Nov 2025 50 yards away

  Installation of nine hostile vehicle mitigation security bollards and associated external alterations.

  Refused Full applications 15 docs

• 26/06444/ADV Awaiting decision

  107 Long Acre London WC2E 9NT

  Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

  21 Sep 2026 Advertising
• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising
• 26/06247/ADV Awaiting decision

  57 Carnaby Street London W1F 9PX

  Display of three internally illuminated fascia sign (letters only) measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign both measuring 0.1m x 0.5m.

  Received 11 Sep, published by the council 21 Sep 2026 Advertising