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Planning application

22/04926/ADV

11-13 Frith Street London W1D 4RB

Granted Westminster Advert Application (ADV)

Proposal

Display of an internally illuminated (letters only) sign measuring 0.515m x 1.325m wall-mounted at ground floor level, and an internally illuminated menu box measuring 0.48m x 0.355m wall-mounted at ground floor level.

As published by the council, reference 22/04926/ADV

Timeline

Dates from the published record

  1. 21 Jul 2022

    Received by Westminster

  2. 1 Aug 2022

    Decision issued: Application Permitted

  3. 29 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 07/10608/LBC Withdrawn

    15 Frith Street London W1D 4RE

    Removal of internal partition walls and replacement with glass walls and stair balustrade at first, second and third floors.

    5 Dec 2007 20m away Heritage and listed buildings
  • 06/00825/FULL Refused

    15 Frith Street London W1D 4RE

    Installation of replacement air handling unit and extract duct in the rear lightwell.

    3 Feb 2006 20m away Full applications
  • 06/00826/LBC Refused

    15 Frith Street London W1D 4RE

    Internal refurbishment at basement, ground and first floors, installation of replacement air handling unit and extract duct in the rear lightwell.

    3 Feb 2006 20m away Heritage and listed buildings
  • 06/00827/ADV Granted

    15 Frith Street London W1D 4RE

    Display of externally illuminated fascia and projecting signage.

    3 Feb 2006 20m away Advertising
  • 06/06478/LBC Granted

    15 Frith Street London W1D 4RE

    Repainting of existing shopfront.

    11 Aug 2006 20m away Heritage and listed buildings
  • 03/07230/FULL Decided

    15 Frith Street London W1D 4RE

    External alterations involving low level glazing to the front facade.

    17 Sep 2003 20m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising