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Planning application

154 Victoria Street London SW1E 5LB

Refused Westminster 04/03783/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of internally illuminated projecting sign, menu box sign and halo illuminated fascia sign.

As published by the council, reference 04/03783/ADV

Application record

Reference
04/03783/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
18 May 2004
Validated
18 May 2004
Decided
8 Jun 2004
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1E 5LB

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2004: 2 approved, 1 refused.

  • 04/09239/ADV Granted

    154 Victoria Street London SW1E 5LB

    Retention of halo illuminated fascia sign and internally illuminated projecting sign.

    Decided 22 Dec 2004 Advertising
  • 04/03183/FULL Granted

    154 Victoria Street London SW1E 5LB

    Erection of extensions at rear first floor level to provide new toilets and fire exit.

    Decided 7 Jul 2004 Full applications

Timeline

Dates from the published record

  1. 18 May 2004

    Received by Westminster

  2. 8 Jun 2004

    Decision issued: Application Refused

  3. 18 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

6 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 168 Victoria Street London SW1E 5LB

    05/06935/ADFULL Submitted 24 Aug 2005 50 yards away

    Details of waste storage pursuant to Condition 2 of planning permission dated 4 July 2005 (RN: 05/03667/FULL)

    Granted Full applications 1 doc

  • 168 Victoria Street London SW1E 5LB

    05/03667/FULL Submitted 11 May 2005 50 yards away

    Use of first floor of 166-168 and second floor of 168 Victoria Street as mixed office (Class B1) and educational (Class D1) use for a temporary period until 31 July 2010.

    Granted Full applications 9 docs

  • 154 Victoria Street London SW1E 5LB

    04/09239/ADV Submitted 22 Nov 2004 50 yards away

    Retention of halo illuminated fascia sign and internally illuminated projecting sign.

    Granted Advertising 5 docs

  • 154 Victoria Street London SW1E 5LB

    04/03183/FULL Submitted 26 Apr 2004 50 yards away

    Erection of extensions at rear first floor level to provide new toilets and fire exit.

    Granted Full applications Extension 13 docs

  • 152 Victoria Street London SW1E 5LB

    05/09054/FULL Submitted 7 Nov 2005 50 yards away

    Installation of openable shopfront.

    Granted Full applications Windows or glazing 5 docs

  • 152 Victoria Street London SW1E 5LB

    05/09055/LBC Submitted 7 Nov 2005 50 yards away

    Installation of openable shopfront.

    Granted Heritage and listed buildings Windows or glazing 2 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising