Planning application
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Fascia signs (Signs 1, 2 and 6 on the submitted Proposed Site Plan). Three totem signs (Signs 3, 4 and 5 on the submitted Proposed Site Plan).
As published by the council, reference 25/02969/ADV
Application record
- Reference
- 25/02969/ADV
- Type
- Advert Application
- Status
- Decided
- Decision
- Approval
- Received
- 30 Dec 2025
- Validated
- 13 Jan 2026
- Decided
- 2 Apr 2026
- Ward
- Theale
- Parish
- Theale Parish Council
- Decision by
- Delegated Decision
- Postcode
- RG7 4PL
Site history
Applications at this address on the West Berkshire register
This site has had 4 applications since 2025: 4 approved, 0 refused.
-
26/00427/COND Granted
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Application for Approval of Details Reserved by Conditions 5 (lighting) and 13 (delivery and service plan) of planning permission 23/02245/FULMAJ
-
26/00321/NONMAT Granted
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Application for Non material amendment to approved 23/02245/FULMAJ. Amendment to amend the wording of condition 2 (Approved Plans)
-
25/02194/NONMAT Granted
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Non-Material Amendment to planning permission 23/02245/FULMAJ: Erection of extensions (B8 use) including ancillary office space to existing B8 warehouse with access, landscaping, car parking, recladding of retained extent of existing buildings and associated works, following partial demolition of the existing warehouse. Amendment: Wording of condition 2 of the planning permission to insert alternative proposed plans.
Timeline
Dates from the published record
-
30 Dec 2025
Received by West Berkshire
-
13 Jan 2026
Validated
Checked as complete and ready for consideration.
-
2 Apr 2026
Decision issued: Approval
-
25 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Lichfields Agent, registered in Newbury
Active · incorporated 2006 · Newbury
1,653 applications on PlanIndex · across 160 councils · 93% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
13 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this grant of permission means
West Berkshire granted permission on 2 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Non-Material Amendment to planning permission 23/02245/FULMAJ: Erection of extensions (B8 use) including ancillary office space to existing B8 warehouse with access, landscaping, car parking, recladding of retained extent of existing buildings and associated works, following partial demolition of the existing warehouse. Amendment: Wording of condition 2 of the planning permission to insert alternative proposed plans.
Granted Amendments Extension Demolition 13 docs -
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Application for Approval of Details Reserved by Conditions 5 (lighting) and 13 (delivery and service plan) of planning permission 23/02245/FULMAJ
Granted Conditions 16 docs -
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Application for Non material amendment to approved 23/02245/FULMAJ. Amendment to amend the wording of condition 2 (Approved Plans)
Granted Amendments 5 docs -
Theale Logistics Park Brunel Road Theale Reading RG7 4XE
Application for approval of details reserved by conditions 20 (soft landscaping), 21 (air handling) and 27 (cycle and motorcycle parking) of approved application 17/01588/COMIND, which granted planning permission for: Demolition of the existing building and re-development of the site to provide a new building with an area of 12,517sq m for use within classes B1(c), B2 and B8 of the 1987 Use Classes Order plus ancillary offices, and associated access, parking, servicing and landscaping schemes. (Scheme 1).
Granted Conditions Demolition 19 docs -
Theale Logistics Park Brunel Road Theale Reading RG7 4XE
Application for approval of details reserved by condition 6 (tree protection scheme) of approved application 17/01588/COMIND.
Granted Conditions Trees 6 docs -
Units 1 - 3 Markham Centre Station Road Theale Reading RG7 4PE
80% historically approved · decision due ~16 Sep
Raising of roof height by 310mm to incorporate new thermal element of 0.16 W/m2k and new roof covering in the same material as existing.
Awaiting decision Full applications Roofing 20 docs
Other advertisement consent applications
In West Berkshire
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26/01810/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Advertising display 1off pylon sign 2off fascia signs 1off welcome sign
-
26/01792/ADV Awaiting decision
1 Kingsland Centre Thatcham RG19 3HN
Externally, advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster, three illuminated marketing posters and a community message in vinyl. On the shopfront door, signage proposals include an opening hours sign and a CCTV sign.
-
26/01782/ADV Awaiting decision
3 Regnum Drive Shaw Newbury RG14 2HF
Application for Consent to Display an Advertisement(s): Proposed new 1 x internally illuminated Box fascia, 2 x Dibond, 3 x Vinyls
-
26/01638/ADV Awaiting decision
Savernake Mercedes Benz 123 London Road Newbury RG14 2BX
Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.
-
26/01580/ADV Decided
Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT
Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.