Planning application
25/02969/ADV
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Proposal
Fascia signs (Signs 1, 2 and 6 on the submitted Proposed Site Plan). Three totem signs (Signs 3, 4 and 5 on the submitted Proposed Site Plan).
As published by the council, reference 25/02969/ADV
Timeline
Dates from the published record
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30 Dec 2025
Received by West Berkshire
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13 Jan 2026
Validated
Checked as complete and ready for consideration.
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2 Apr 2026
Decision issued: Approval
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25 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
26/00427/COND Granted
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Application for Approval of Details Reserved by Conditions 5 (lighting) and 13 (delivery and service plan) of planning permission 23/02245/FULMAJ
-
26/00321/NONMAT Granted
New Aquitaine House Exeter Way Theale Reading RG7 4PL
Application for Non material amendment to approved 23/02245/FULMAJ. Amendment to amend the wording of condition 2 (Approved Plans)
-
20/00427/COND8 Granted
Theale Logistics Park Brunel Road Theale Reading RG7 4XE
Application for approval of details reserved by conditions 20 (soft landscaping), 21 (air handling) and 27 (cycle and motorcycle parking) of approved application 17/01588/COMIND, which granted planning permission for: Demolition of the existing building and re-development of the site to provide a new building with an area of 12,517sq m for use within classes B1(c), B2 and B8 of the 1987 Use Classes Order plus ancillary offices, and associated access, parking, servicing and landscaping schemes. (Scheme 1).
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26/01543/FUL Awaiting decision
Units 1 - 3 Markham Centre Station Road Theale Reading RG7 4PE
Raising of roof height by 310mm to incorporate new thermal element of 0.16 W/m2k and new roof covering in the same material as existing.
-
26/01003/CERTP Granted
6 Fletcher Court Theale Reading RG7 5FH
Loft conversion to form habitable rooms including skylights to pitched roof, maximum 150mm projection.
-
26/00183/FUL Awaiting decision
64 - 68 High Street Theale Reading
Single storey extension to number 68, external modifications, including replacement windows to numbers 66 and 68 and formation of off street car parking for numbers 64, 66 and 68
Other advertising applications
In West Berkshire
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26/01580/ADV Awaiting decision
Waylands Poelstar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT
Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.
-
26/01020/ADV Granted
The Cunning Man Burghfield Bridge Burghfield RG30 3RB
ERECTION OF ILLUMINATED AND NON -ILLUMINATED SIGNS TO THE EXTERIOR OF THE BUILDING. SIGN A - EXISTING POST PICTORIAL TO BE STRIPPED BACK BY OTHERS, WITH NEW HANGMAN SLEEVER AND BRACKET/BOOT AND NEW PICTORIAL FITTED AND LINOLITES. SIGN B - NEW SET OF INDIVIDUAL HOUSENAME LETTERS AND BACK PANEL WITH TROUGH LIGHT. SIGN C - 1X NEW DOUBLE SIDED CAR PARK ENTRANCE SIGN WITH TROUGH LIGHT. SIGN D - 1X BRASS LANTERN TO MAIN ENTRANCE. SIGN E - 6X LED FLOOD LIGHTS (BY OTHERS). SIGN F - 1X MUDDY BOOT SIGN. SIGN G - 1X CCTV LEGAL SIGN BY DOOR. SIGN H - 1X CCTV LOGO SIGN. SIGN I - 1X GARDEN NOTICE. SIGN J - 1X SIGNWRITTEN HOUSENAME AND BACK PANEL TO REAR ELEVATION.SIGN K - 1X NEW DOUBLE SIDED DIRECTIONAL SIGN . SIGN L - 1X REPLACEMENT DEEP WATER SIGN
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26/01554/ADV Awaiting decision
Pearl House 12 Bartholomew Street Newbury RG14 5DQ
1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.
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26/00039/ADV Granted
33A - 33B High Street Theale Reading RG7 5AH
One externally lit facia sign, fixed to the front elevation of the commercial property
-
26/00859/ADV Granted
Watermill Theatre Bagnor Newbury RG20 8AE
Replacement of 3 permanent signs on the lead up to the Watermill's main site as the organisation has had a rebrand with a change of logo: 1 - Sign at the end of the lane leading down to the theatre with the Watermill logo. 2 - Sign at the entrance to the Watermill's additional car park. 3 - Welcome sign at the gates of the main site.