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Planning application

97 KINGS ROAD, READING, RG1 3DD

Awaiting decision Reading PL/26/0159 Consent to display an advertisement

Works: Windows or glazing

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Proposed new shop front

As published by the council, reference PL/26/0159

Application record

Reference
PL/26/0159
Type
Consent to display an advertisement
Status
Part 1 Valid
Received
5 Feb 2026
Validated
9 Feb 2026
Ward
Abbey Ward
Decision by
Delegated Decision
Postcode
RG1 3DD

Site history

Applications at this address on the Reading register

This site has had 2 applications since 2022: 0 approved, 1 refused.

  • 220507 Refused

    97 Kings Road Reading RG1 3DD

    Pushthrough illuminated LED sign with dimmable fairy lights

    Decided 10 Feb 2023 Advertising

Timeline

Dates from the published record

  1. 5 Feb 2026

    Received by Reading

  2. 9 Feb 2026

    Validated

    Checked as complete and ready for consideration.

  3. 10 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 6 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Reading took a median of 57 days over the applications it decided in the last year.

What happens while it is decided

This application is with Reading for determination, against a statutory target of eight weeks. Over the last year Reading decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 97 Kings Road Reading RG1 3DD

    220507 Submitted 5 Apr 2022 50 yards away

    Pushthrough illuminated LED sign with dimmable fairy lights

    Refused Advertising 3 docs
  • Back Of Beyond Ph 108 Kings Road Reading RG1 3BY

    210903 Submitted 1 Jun 2021 50 yards away

    Alterations to existing and new boundary treatment along Bembridge Place, to facilitate dual use of the service yard as a service yard/beer garden, and associated works as permitted by planning permission 191482/FUL, granted on 18/11/19

    Granted Amendments 5 docs
  • 100 Kings Road Reading RG1 3BY

    240313 Submitted 11 Mar 2024 50 yards away

    Change of use from 41 apart-hotel units (Class C1) to 41 residential units (Class C3) at first to third floor level, alterations to 9 existing residential units (Class C3) at fourth and fifth floor level,and associated works.

    Refused Full applications 13 docs
  • 100 Kings Road Reading RG1 3BY

    PL/24/0313 Submitted 11 Mar 2024 50 yards away

    Change of use from 41 apart-hotel units (Class C1) to 41 residential units (Class C3) at first to third floor level, alterations to 9 existing residential units (Class C3) at fourth and fifth floor level,and associated works.

    Refused Full applications 13 docs
  • ABBEY WHARF, 57-75 KINGS ROAD, READING, RG1 3AB

    PL/25/1668 Submitted 20 Nov 2025 50 yards away

    Application for Approval of Details Reserved by Condition 5 (Construction Method Statement) of application PL/25/1059

    Granted Conditions 4 docs
  • ABBEY WHARF, 57-75 KINGS ROAD, READING, RG1 3AB

    PL/26/0931 Submitted 13 Jul 2026 50 yards away

    External alterations

    Granted Full applications 28 docs

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising