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Planning application

97 Kings Road Reading RG1 3DD

Refused Reading 220507 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Pushthrough illuminated LED sign with dimmable fairy lights

As published by the council, reference 220507

Application record

Reference
220507
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refuse
Received
5 Apr 2022
Validated
5 Apr 2022
Decided
10 Feb 2023
Ward
Abbey Ward
Parish
Reading Borough
Decision by
Delegated Decision
Postcode
RG1 3DD

Site history

Applications at this address on the Reading register

This site has had 2 applications since 2022: 0 approved, 1 refused.

  • PL/26/0159 Awaiting decision

    97 KINGS ROAD, READING, RG1 3DD

    Proposed new shop front

    Submitted 5 Feb 2026 Advertising

Timeline

Dates from the published record

  1. 5 Apr 2022

    Received by Reading

  2. 10 Feb 2023

    Decision issued: Refuse

  3. 8 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

3 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 97 KINGS ROAD, READING, RG1 3DD

    PL/26/0159 Submitted 5 Feb 2026 0m away

    58% historically approved · decision due ~6 Apr

    Proposed new shop front

    Awaiting decision Advertising Windows or glazing
  • Back Of Beyond Ph 108 Kings Road Reading RG1 3BY

    210903 Submitted 1 Jun 2021 34m away

    Alterations to existing and new boundary treatment along Bembridge Place, to facilitate dual use of the service yard as a service yard/beer garden, and associated works as permitted by planning permission 191482/FUL, granted on 18/11/19

    Granted Amendments 5 docs
  • 100 Kings Road Reading RG1 3BY

    240313 Submitted 11 Mar 2024 34m away

    Change of use from 41 apart-hotel units (Class C1) to 41 residential units (Class C3) at first to third floor level, alterations to 9 existing residential units (Class C3) at fourth and fifth floor level,and associated works.

    Refused Full applications 13 docs
  • 100 Kings Road Reading RG1 3BY

    PL/24/0313 Submitted 11 Mar 2024 34m away

    Change of use from 41 apart-hotel units (Class C1) to 41 residential units (Class C3) at first to third floor level, alterations to 9 existing residential units (Class C3) at fourth and fifth floor level,and associated works.

    Refused Full applications 13 docs
  • ABBEY WHARF, 57-75 KINGS ROAD, READING, RG1 3AB

    PL/25/1668 Submitted 20 Nov 2025 67m away

    Application for Approval of Details Reserved by Condition 5 (Construction Method Statement) of application PL/25/1059

    Decided Conditions 4 docs
  • ABBEY WHARF, 57-75 KINGS ROAD, READING, RG1 3AB

    PL/26/0931 Submitted 13 Jul 2026 67m away

    External alterations

    Granted Full applications 26 docs

In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/1029 Awaiting decision

    2, Duke Street , Reading, RG1 4RU

    Display of one internally illuminated fascia sign and one non-illuminated projecting sign.

    31 Jul 2026 Advertising