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Planning application

35-38 Sloane Square, London, SW1W 8AQ

Awaiting decision Kensington and Chelsea CA/26/03956 Advertisement consent

Works: Windows or glazing

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.

As published by the council, reference CA/26/03956

Application record

Reference
CA/26/03956
Type
Advertisement consent
Status
Validated and Registered
Received
21 Jul 2026
Ward
Royal Hospital
Parish
16
Postcode
SW1W 8AQ

Site history

Applications at this address on the Kensington and Chelsea register

This site has had 14 applications since 2024: 10 approved, 0 refused.

  • PP/26/03955 Awaiting decision

    35-38 Sloane Square, London, SW1W 8AQ

    Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.

    Submitted 21 Jul 2026 Full applications
  • LB/26/02393 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    Installation of awnings to retail store frontage.

    Decided 16 Jun 2026 Heritage and listed buildings
  • LB/26/01847 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    Variation of Condition 2 (compliance with approved drawings) of Listed Building consent LB/25/06244 to correct schedule of approved drawings

    Decided 14 May 2026 Heritage and listed buildings
  • NMA/26/01848 Decided

    35-38 Sloane Square, London, SW1W 8AQ

    Non-material amendment to planning permission PP/25/06239 (Installation of external awnings, lighting, CCTV cameras, and illuminated menu boxes to the ground floor elevation, and associated works) to correct schedule of approved drawings

    Decided 13 May 2026 Amendments
  • LB/26/01870 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    Widening of internal staircase connecting ground and basement floors, creation of opening to accommodate relocation of lift shaft and installation of dropped ceilings in ground and basement ceilings, together with works relating to interior of unit

    Decided 20 May 2026 Heritage and listed buildings
  • CA/25/06701 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    Installation of gold lettering within existing transom moulding

    Decided 15 Apr 2026 Advertising
  • LB/25/06653 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    External alterations including removal of door on Sloane Square elevation and amendments to the corner entrance door, together with internal alterations to the unit, including details of staircase and floor finished and other works, including the installation of vinyls applied internally

    Decided 15 Apr 2026 Heritage and listed buildings
  • PP/25/06652 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    External alterations including removal of door on Sloane Square elevation and amendments to corner entrance door. Internal alterations to unit, including details of staircase and floor finishes and other works.

    Decided 15 Apr 2026 Full applications
  • CA/25/06240 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    Logo on awning

    Decided 30 Mar 2026 Advertising
  • LB/25/06244 Granted

    35-38 Sloane Square, London, SW1W 8AQ

    Installation of external awnings, lighting, CCTV cameras, and illuminated menu boxes to ground floor elevations and associated works.

    Decided 16 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 21 Jul 2026

    Received by Kensington and Chelsea

  2. 1 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 15 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Kensington and Chelsea took a median of 84 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What happens while it is decided

This application is with Kensington and Chelsea for determination, against a statutory target of eight weeks. Over the last year Kensington and Chelsea decided advertisement consent applications in a median of 90 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 35-38 Sloane Square, London, SW1W 8AQ

    LB/26/02393 Submitted 28 Apr 2026 0m away

    Installation of awnings to retail store frontage.

    Granted Heritage and listed buildings 22 docs

  • 35-38 Sloane Square, London, SW1W 8AQ

    PP/26/03955 Submitted 21 Jul 2026 0m away

    94% historically approved · decision due ~15 Sep

    Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.

    Awaiting decision Full applications Windows or glazing 11 docs

  • 35-38 Sloane Square, London, SW1W 8AQ

    LB/26/01870 Submitted 23 Mar 2026 0m away

    Widening of internal staircase connecting ground and basement floors, creation of opening to accommodate relocation of lift shaft and installation of dropped ceilings in ground and basement ceilings, together with works relating to interior of unit

    Granted Heritage and listed buildings 23 docs

  • Bus Shelter, O/S 35-38 Sloane Square, Lower Sloane Street, London,SW1W 8AQ

    CA/26/01393 Submitted 9 Mar 2026 0m away

    Installation of internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images.

    Granted Advertising 15 docs

  • 35-38 Sloane Square, London, SW1W 8AQ

    LB/26/01847 Submitted 21 Apr 2026 0m away

    Variation of Condition 2 (compliance with approved drawings) of Listed Building consent LB/25/06244 to correct schedule of approved drawings

    Granted Heritage and listed buildings 22 docs

  • 35-38 Sloane Square, London, SW1W 8AQ

    NMA/26/01848 Submitted 21 Apr 2026 0m away

    Non-material amendment to planning permission PP/25/06239 (Installation of external awnings, lighting, CCTV cameras, and illuminated menu boxes to the ground floor elevation, and associated works) to correct schedule of approved drawings

    Decided Amendments 13 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising