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Planning application

CA/26/03056

152-154 Cromwell Road, London, SW7 4EF

Awaiting decision Kensington and Chelsea Advertisement consent

Proposal

Installation of temporary decorative scaffold shround comprising a 1:1 printed image of the building facade with an inset area for advertising and information measuring 13 x 6.75 metres (extension to the period granted by application ref:CA/25/00725).

As published by the council, reference CA/26/03056

Timeline

Dates from the published record

  1. 9 Jun 2026

    Received by Kensington and Chelsea

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Kensington and Chelsea for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • CON/25/06363 Granted

    156 Cromwell Road, London, SW7 4EF

    Details required by Conditions 3 (Cycle storage) and 4 (Submission of details) of planning permission 25/03121 (DOCUMENTS AND DRAWINGS ARE NOT AVAILABLE ELECTRONICALLY FOR THIS APPLICATION. PLEASE CALL THE CASE OFFICER. Change of use of entire building from Office (Use Class E) to Embassy (Sui Generis), including installation of flagpole).

    27 Oct 2025 26m away Conditions
  • CON/21/03159 Granted

    145 Cromwell Road, London, SW7 4DW

    Details required by condition 3 (Submission of details) of planning permission 19/02149 (Replacement of all single glazed windows with exact (double glazed, timber framed) replicas of original)

    20 May 2021 42m away Conditions
  • PP/26/01296 Refused

    Flat 3, 4 Collingham Road, London, SW5 0LT

    Erection of rear extension to first floor flat

    19 Jan 2026 66m away Full applications
  • PP/25/06282 Granted

    9 Collingham Place, London, SW5 0QE

    Erection of additional mansard floor at fourth floor level to enlarge the existing flat at second and third floor levels; erection of rear extensions at basement, first and third floor levels

    17 Oct 2025 91m away Full applications
  • PP/26/00517 Granted

    9 Collingham Place, London, SW5 0QE

    Erection of an additional mansard floor at roof level and rear extensions at basement, first, second and third floor levels

    16 Dec 2025 91m away Full applications
  • PP/21/06780 Granted

    Flats 204 and 205, Point West, 116 Cromwell Road, London, SW7 4XA

    Amalgamation of two self contained units into one self contained unit

    21 Oct 2021 96m away Full applications

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising