Planning application
CA/26/02578
273 Kensington High Street, London, W8 6NA
Proposal
Proposed new signage including internally illuminated fascia signage, and a double-sided externally illuminated projecting sign with matching brackets and lighting fixtures. (Revised Description)
As published by the council, reference CA/26/02578
Timeline
Dates from the published record
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8 May 2026
Received by Kensington and Chelsea
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29 Jun 2026
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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ARB/25/05645 Granted
1 Edwardes Square, London, W8 6HE
Prune as specified in front and rear /side gardens
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CON/25/06158 Granted
257-265 Kensington High Street, and 4-10 and 24 Earl's Court Road, London, W8
Details required by Condition 3 (Block 1 - Sample Panel); Condition 5 (Block 2 - Sample Panel); and Condition 8 (Block 3 - Sample Panel) of planning permission PP/22/07748 (Variation of condition 1 (Approved drawings), 15 (Telecommunication equipment), 24 (Provision of parking) and 26 (Electric Vehicle Charging Points) of planning permission PP/19/05105 ((**Amended description**) Variation of condition 2 (approved drawings) of planning permission PP/14/07276 allowed under appeal ref. APP/K5600/W/15/3010472 (Demolition of the former Post Office delivery office, Whitlock House office building and the cinema building with retention of the cinema fa?ade to Kensington High Street, and construction of a basement and buildings to provide cinema facilities, 63 residential units (including affordable housing units) and associated residential facilities, retail/class D1 and office accommodation, car parking spaces, cycle parking, plant, hard and soft landscaping, public realm improvements and associated works) to allow for :a redesigned single cinema facility providing circa 887 seats (including 12 wheelchair accessible seats) with six screens accessed from Kensington High Street;flexible retail space (Use Class A1/A2/A3/A4/D1 and D2) in place of a residential entrance at ground floor behind the retained cinema facade and on Earls Court Road;106 residential units, including 35 on-site affordable units for elderly people;office space (Use Class B1) accessed from Kensington High Street;car parking within an automated 'stacker' system;design revisions to internal layouts and facades;changes and minor increases to massing of the buildings; andassociated changes to plant, hard and soft landscaping and related works.Summary of changes:Total number of units increased from 98 to 106 with an increase of affordable housing units from 30 to 35;Additional floors added to Block 2/3 (fronting Kensington High Street and Earl's Court Road), and Block 4 (fronting Earl's Court Road/Pembroke Place);Internal reconfiguration of layouts in Block 4) To allow for: Incorporation of new entrance canopy/port-cochere (Block 1); Enlarging roof terrace facing Kensington High Street by setting massing of building further back from the street (Block 2 level 5);Addition of 3 balconies within the internal courtyard (Block 2); Infill massing at level 6 (Block 2/3); Creation of additional office space at basement level below reinstated fa?ade; Excluding the satellite dishes on the roof that are indicated on the drawings from the prohibition in current condition 15; andAmendment to the wording of conditions 24 and 26. (Major Application)(Amended description))
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CON/25/06426 Granted
257-265 Kensington High Street, and 4-10 and 24 Earl's Court Road, London, W8
Details required by Condition 34 (Compliance with Energy Strategy for Blocks 2 and 3 only) of planning permission PP/22/07748 (Variation of condition 1 (Approved drawings), 15 (Telecommunication equipment), 24 (Provision of parking) and 26 (Electric Vehicle Charging Points) of planning permission PP/19/05105 ((**Amended description**) Variation of condition 2 (approved drawings) of planning permission PP/14/07276 allowed under appeal ref. APP/K5600/W/15/3010472 (Demolition of the former Post Office delivery office, Whitlock House office building and the cinema building with retention of the cinema fa?ade to Kensington High Street, and construction of a basement and buildings to provide cinema facilities, 63 residential units (including affordable housing units) and associated residential facilities, retail/class D1 and office accommodation, car parking spaces, cycle parking, plant, hard and soft landscaping, public realm improvements and associated works) to allow for :a redesigned single cinema facility providing circa 887 seats (including 12 wheelchair accessible seats) with six screens accessed from Kensington High Street;flexible retail space (Use Class A1/A2/A3/A4/D1 and D2) in place of a residential entrance at ground floor behind the retained cinema facade and on Earls Court Road;106 residential units, including 35 on-site affordable units for elderly people;office space (Use Class B1) accessed from Kensington High Street;car parking within an automated 'stacker' system;design revisions to internal layouts and facades;changes and minor increases to massing of the buildings; andassociated changes to plant, hard and soft landscaping and related works.Summary of changes:Total number of units increased from 98 to 106 with an increase of affordable housing units from 30 to 35;Additional floors added to Block 2/3 (fronting Kensington High Street and Earl's Court Road), and Block 4 (fronting Earl's Court Road/Pembroke Place);Internal reconfiguration of layouts in Block 4) To allow for: Incorporation of new entrance canopy/port-cochere (Block 1); Enlarging roof terrace facing Kensington High Street by setting massing of building further back from the street (Block 2 level 5);Addition of 3 balconies within the internal courtyard (Block 2); Infill massing at level 6 (Block 2/3); Creation of additional office space at basement level below reinstated fa?ade; Excluding the satellite dishes on the roof that are indicated on the drawings from the prohibition in current condition 15; andAmendment to the wording of conditions 24 and 26. (Major Application)(Amended description))
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PP/25/06573 Granted
7 Edwardes Square, London, W8 6HE
Rebuild and extend non-original garden store off rear extension to provide new enlarged garden store; remove non-original ground floor rear windows and infill to allow for new, centrally located rear French doors; replace existing conservatory rear French doors; install solar and hot water panels on second-floor rear 1980s flat roof; landscaping works to rear garden; replace trellis work along garden perimeter; refinish existing rear concrete beam to match surrounding brickwork.
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LB/25/06574 Granted
7 Edwardes Square, London, W8 6HE
Rebuild and extend non-original garden store off rear extension to provide new enlarged garden store; remove non-original ground floor rear windows and infill to allow for new, centrally located rear French doors; replace existing conservatory rear French doors; install solar and hot water panels on second-floor rear 1980s flat roof; landscaping works to rear garden; replace trellis work along garden perimeter; refinish existing rear concrete beam to match surrounding brickwork.
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CA/25/05304 Refused
Outside 254 Kensington High Street, London, W8 6ND
Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of Street Hub unit.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
-
CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.