Planning application
CA/25/05304
Outside 254 Kensington High Street, London, W8 6ND
Proposal
Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of Street Hub unit.
As published by the council, reference CA/25/05304
Timeline
Dates from the published record
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2 Sep 2025
Received by Kensington and Chelsea
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21 Nov 2025
Decision issued: Refuse Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/25/05303 Refused
Outside 254 Kensington High Street, London, W8 6ND
Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of Street Hub unit.
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CA/26/01633 Granted
248-250 Kensington High Street, London, W8 6ND
Installation of 2no new non-illuminated black (RAL9004 Signal Black) acrylic lettering and blue (RAL 5005 Signal Blue) motif individually mounted on spacers onto silver (RAL 9006 White Aluminium) powder coated aluminium fascia panels. 1No non illuminated projecting sign in blue (RAL5005 Signal Blue) and white (RAL9003 Signal White) vinyl mounted within LL provided heritage style hanging bracket bracket.
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CA/26/02578 Granted
273 Kensington High Street, London, W8 6NA
Proposed new signage including internally illuminated fascia signage, and a double-sided externally illuminated projecting sign with matching brackets and lighting fixtures. (Revised Description)
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ARB/25/05782 Granted
59 Melbury Road, London, W14 8AD
Prune various as specified in rear garden
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PP/25/05166 Granted
Flat 3, 55-57 Melbury Road, London, W14 8AD
Landscaping of rear garden, replacement of garden shed and integration of plunge pool and equipment housing; removal of dilapidated pavilion structure and existing shed; replacement of decayed trellis fencing and replacement of existing modern pavers with limestone paving; minor alterations and extension of retaining walls with integration of a worktop for gas BBQ.
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LB/25/05167 Granted
Flat 3, 55-57 Melbury Road, London, W14 8AD
Landscaping of rear garden, replacement of garden shed and integration of plunge pool and equipment housing; removal of dilapidated pavilion structure and existing shed; replacement of decayed trellis fencing and replacement of existing modern pavers with limestone paving; minor alterations and extension of retaining walls with integration of a worktop for gas BBQ.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
-
CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.