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Planning application

Outside 254 Kensington High Street, London, W8 6ND

Refused Kensington and Chelsea CA/25/05304 Advertisement consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of Street Hub unit.

As published by the council, reference CA/25/05304

Application record

Reference
CA/25/05304
Type
Advertisement consent
Status
Decided
Decision
Refuse Planning Permission/Consent
Received
2 Sep 2025
Decided
21 Nov 2025
Ward
Holland
Parish
10
Postcode
W8 6ND

Site history

Applications at this address on the Kensington and Chelsea register

This site has had 2 applications since 2025: 0 approved, 2 refused.

  • PP/25/05303 Refused

    Outside 254 Kensington High Street, London, W8 6ND

    Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of Street Hub unit.

    Decided 6 Nov 2025 Full applications

Timeline

Dates from the published record

  1. 2 Sep 2025

    Received by Kensington and Chelsea

  2. 21 Nov 2025

    Decision issued: Refuse Planning Permission/Consent

  3. 20 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Kensington and Chelsea refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • Outside 254 Kensington High Street, London, W8 6ND

    PP/25/05303 Submitted 2 Sep 2025 0m away

    Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of Street Hub unit.

    Refused Full applications 20 docs
    Several homes
  • 270 Kensington High Street, London, W8 6ND

    PP/22/01690 Submitted 10 Mar 2022 16m away

    Installation of condenser units with acoustic enclosures in yard area at rear. (Retrospective) ***WITHDRAWN***

    Withdrawn Full applications 19 docs
  • 248-250 Kensington High Street, London, W8 6ND

    CA/26/01633 Submitted 4 Mar 2026 16m away

    Installation of 2no new non-illuminated black (RAL9004 Signal Black) acrylic lettering and blue (RAL 5005 Signal Blue) motif individually mounted on spacers onto silver (RAL 9006 White Aluminium) powder coated aluminium fascia panels. 1No non illuminated projecting sign in blue (RAL5005 Signal Blue) and white (RAL9003 Signal White) vinyl mounted within LL provided heritage style hanging bracket bracket.

    Granted Advertising 7 docs
  • 252 Kensington High Street, London, W8 6ND

    CA/23/06614 Submitted 12 Oct 2023 16m away

    Installation of 1no externally illuminated fascia sign provided by 3no projecting lights on front elevation 1no projecting sign 1no valance branding awning to shop front

    Granted Advertising Windows or glazing 10 docs
  • 273 Kensington High Street, London, W8 6NA

    CA/26/02578 Submitted 8 May 2026 64m away

    Proposed new signage including internally illuminated fascia signage, and a double-sided externally illuminated projecting sign with matching brackets and lighting fixtures. (Revised Description)

    Granted Advertising 10 docs
  • 59 Melbury Road, London, W14 8AD

    ARB/25/05782 Submitted 24 Sep 2025 64m away

    Prune various as specified in rear garden

    Granted Trees 16 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising