Planning application
CA/26/02402
Unit 2, 35-38 Sloane Square, London, SW1W 8AQ
Proposal
Installation of 6no. awnings with signage (gold lettering on navy background) to Sloane Square and Lower Sloane Street elevations and 2no. lanterns, one either side of corner entrance.
As published by the council, reference CA/26/02402
Timeline
Dates from the published record
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29 Apr 2026
Received by Kensington and Chelsea
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16 Jun 2026
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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LB/26/02393 Granted
35-38 Sloane Square, London, SW1W 8AQ
Installation of awnings to retail store frontage.
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PP/26/03955 Awaiting decision
35-38 Sloane Square, London, SW1W 8AQ
Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.
-
LB/26/01870 Granted
35-38 Sloane Square, London, SW1W 8AQ
Widening of internal staircase connecting ground and basement floors, creation of opening to accommodate relocation of lift shaft and installation of dropped ceilings in ground and basement ceilings, together with works relating to interior of unit
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CA/26/01393 Granted
Bus Shelter, O/S 35-38 Sloane Square, Lower Sloane Street, London,SW1W 8AQ
Installation of internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images.
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LB/26/01847 Granted
35-38 Sloane Square, London, SW1W 8AQ
Variation of Condition 2 (compliance with approved drawings) of Listed Building consent LB/25/06244 to correct schedule of approved drawings
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CA/26/03956 Awaiting decision
35-38 Sloane Square, London, SW1W 8AQ
Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of shop windows.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.