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Planning application

CA/26/02214

243 Pavilion Road, London, SW1X 0BP

Awaiting decision Kensington and Chelsea Advertisement consent

Proposal

Installation of 2no internally illuminated fascia sign and 1no. internally illuminated projecting sign and 2 awnings (Amended description)

As published by the council, reference CA/26/02214

Timeline

Dates from the published record

  1. 15 Apr 2026

    Received by Kensington and Chelsea

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Kensington and Chelsea for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PP/25/06346 Granted

    257 Pavilion Road, London, SW1X 0BP

    Two storey rear extension into the service yard; subdivision of units; installation of new shopfronts; installation of new steps and level access ramp on Pavilion Road and associated works

    21 Oct 2025 20m away Full applications
  • CA/26/01769 Granted

    135 Sloane Street, London, SW1X 9AX

    Installation of non-illuminated facia signage & unbranded awning

    10 Mar 2026 29m away Advertising
  • PP/25/04741 Granted

    174 Pavilion Road, London, SW1X 0AW

    Installation of rear extract flue and associated works (Retrospective).

    31 Jul 2025 37m away Full applications
  • PP/25/06657 Granted

    241A Pavilion Road, London, SW1X 0BP

    Variation of condition 2 (compliance with approved drawings) of planning permission 25/05197, to allow: relocation of approved pizza flue, and installation of 2 x plant enclosures.

    11 Nov 2025 56m away Full applications
  • PP/25/05197 Granted

    241A Pavilion Road, London, SW1X 0BP

    Variation of conditions 4 (hours of operation), 5 (illumination) and 6 (outdoor seating) of planning permission 25/02444 to ensure that they align with the approved position of the adjacent unit at 127-128 Sloane Street

    22 Aug 2025 56m away Full applications
  • CA/25/05816 Granted

    164 Pavilion Road, London, SW1X 0AW

    Replacement of non-illuminated projecting sign with 1 x externally illuminated projecting sign of same design.

    26 Sep 2025 61m away Advertising

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising