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Planning application

37-42 Sloane Street, London, SW1X 9LP

Granted Kensington and Chelsea CA/26/01570 Advertisement consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation of one non-illuminated advertising banner on scaffolding shroud to front elevation

As published by the council, reference CA/26/01570

Application record

Reference
CA/26/01570
Type
Advertisement consent
Status
Decided
Decision
Grant Planning Permission/Consent
Received
23 Feb 2026
Decided
28 May 2026
Ward
Brompton and Hans Town
Parish
02
Postcode
SW1X 9LP

Timeline

Dates from the published record

  1. 23 Feb 2026

    Received by Kensington and Chelsea

  2. 28 May 2026

    Decision issued: Grant Planning Permission/Consent

  3. 20 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

14 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this grant of permission means

Kensington and Chelsea granted permission on 28 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 30-33 Sloane Street, London, SW1X 9NE

    CA/25/05147 Submitted 28 Aug 2025 18m away

    Installation of 3no. temporary non-illuminated banner advertisement displays to side, corner and frontage of nos. 30-33 Sloane Street.

    Granted Advertising 11 docs
  • Basement And Ground Floor, 32 Sloane Street, London, SW1X 9NR

    CA/20/03764 Submitted 13 Jul 2020 33m away

    Placement of non illuminated hoardings displaying brand logo from three sides.

    Granted Advertising 11 docs
  • Knowsley House, 173-176 Sloane Street, London, SW1X 9QG

    PP/26/00826 Submitted 4 Mar 2026 39m away

    Partial removal of the front fa?ade and replacement windows and render, together with a proposed veil over part of the front fa?ade, new shopfronts and flag poles, new office entrance and refurbishment of the rear fa?ade on Harriet Walk, comprising infilling of garage doors, replacement windows and render, new plant at roof level, and associated external works.

    Granted Full applications Windows or glazing 51 docs
  • 30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and the Garages to the rear of Marland House

    CON/25/05079 Submitted 21 Aug 2025 42m away

    Details required by condition 11 (Emergency Diesel Generators) of planning permission 22/06706 (Partial demolition of 30-33 Sloane Street, retention of fa?ade and erection of a 5-storey building of Class E (commercial, business and service) including installation of shopfronts. Total demolition of no. 2 Hans Crescent and erection of replacement building to provide Class E floorspace including a rooftop terrace. Reconfiguration and extension of ground floor of no. 49 Pavilion Road to re-provide Class E floorspace, including service corridor. Provision of substation in basement of no. 4 Hans Crescent. Provision of cycle storage and facilities, waste storage, plant, landscaping, photovoltaic panels, and other ancillary works. (MAJOR APPLICATION))

    Withdrawn Conditions Extension Demolition 6 docs
  • 30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and the Garages to the rear of Marland House, London, SW1X 9NE

    CON/26/02354 Submitted 24 Apr 2026 54m away

    Details required by condition 25 (green roof) of planning permission PP/22/06706 (Partial demolition of 30-33 Sloane Street, retention of fa?ade and erection of a 5-storey building of Class E (commercial, business and service) including installation of shopfronts. Total demolition of no. 2 Hans Crescent and erection of replacement building to provide Class E floorspace including a rooftop terrace. Reconfiguration and extension of ground floor of no. 49 Pavilion Road to re-provide Class E floorspace, including service corridor. Provision of substation in basement of no. 4 Hans Crescent. Provision of cycle storage and facilities, waste storage, plant, landscaping, photovoltaic panels, and other ancillary works. (MAJOR APPLICATION))

    Granted Conditions Extension Demolition 11 docs
  • 20-22 Sloane Street, London, SW1X 9NE

    CA/24/05257 Submitted 29 Jul 2024 54m away

    Installation of non-illuminated hoarding advertisement

    Granted Advertising 9 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising