Planning application
CA/25/05147
30-33 Sloane Street, London, SW1X 9NE
Proposal
Installation of 3no. temporary non-illuminated banner advertisement displays to side, corner and frontage of nos. 30-33 Sloane Street.
As published by the council, reference CA/25/05147
Timeline
Dates from the published record
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28 Aug 2025
Received by Kensington and Chelsea
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6 Nov 2025
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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CA/26/01570 Granted
37-42 Sloane Street, London, SW1X 9LP
Installation of one non-illuminated advertising banner on scaffolding shroud to front elevation
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CON/25/05079 Withdrawn
30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and the Garages to the rear of Marland House
Details required by condition 11 (Emergency Diesel Generators) of planning permission 22/06706 (Partial demolition of 30-33 Sloane Street, retention of fa?ade and erection of a 5-storey building of Class E (commercial, business and service) including installation of shopfronts. Total demolition of no. 2 Hans Crescent and erection of replacement building to provide Class E floorspace including a rooftop terrace. Reconfiguration and extension of ground floor of no. 49 Pavilion Road to re-provide Class E floorspace, including service corridor. Provision of substation in basement of no. 4 Hans Crescent. Provision of cycle storage and facilities, waste storage, plant, landscaping, photovoltaic panels, and other ancillary works. (MAJOR APPLICATION))
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CON/26/02354 Granted
30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and the Garages to the rear of Marland House, London, SW1X 9NE
Details required by condition 25 (green roof) of planning permission PP/22/06706 (Partial demolition of 30-33 Sloane Street, retention of fa?ade and erection of a 5-storey building of Class E (commercial, business and service) including installation of shopfronts. Total demolition of no. 2 Hans Crescent and erection of replacement building to provide Class E floorspace including a rooftop terrace. Reconfiguration and extension of ground floor of no. 49 Pavilion Road to re-provide Class E floorspace, including service corridor. Provision of substation in basement of no. 4 Hans Crescent. Provision of cycle storage and facilities, waste storage, plant, landscaping, photovoltaic panels, and other ancillary works. (MAJOR APPLICATION))
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CA/24/05257 Granted
20-22 Sloane Street, London, SW1X 9NE
Installation of non-illuminated hoarding advertisement
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CON/26/00459 Granted
30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and the Garages to the rear of Marland House, London, SW1X 9NE
Details required by condition 11 (Emergency Diesel Generator) of planning permission 22/06706 (Partial demolition of 30-33 Sloane Street, retention of fa?ade and erection of a 5-storey building of Class E (commercial, business and service) including installation of shopfronts. Total demolition of no. 2 Hans Crescent and erection of replacement building to provide Class E floorspace including a rooftop terrace. Reconfiguration and extension of ground floor of no. 49 Pavilion Road to re-provide Class E floorspace, including service corridor. Provision of substation in basement of no. 4 Hans Crescent. Provision of cycle storage and facilities, waste storage, plant, landscaping, photovoltaic panels, and other ancillary works (MAJOR APPLICATION.))
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CON/26/03015 Granted
30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and Garages to rear of Marland House, London, SW1X 9NE
Details required by Condition 16 (Thames Water - works) of planning permission 22/06706 (Partial demolition of 30-33 Sloane Street, retention of fa?ade and erection of a 5-storey building of Class E (commercial, business and service) including installation of shopfronts. Total demolition of no.2 Hans Crescent and erection of replacement building to provide Class E floorspace including a rooftop terrace. Reconfiguration and extension of ground floor of no. 49 Pavillion Road to re-provide Class E floorspace, including service corridor. Provision of substation in basement of no. 4 Hans Crescent. Provision of cycle storage and facilities, waste storage, plant, landscaping, photovoltaic panels, and other ancillary works (Major Application).
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.