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Planning application

CA/23/00821

49B Sloane Street, London, SW1X 9LU

Granted Kensington and Chelsea Advertisement consent

Proposal

Installation of temporary non-illuminated graphic to hoarding.

As published by the council, reference CA/23/00821

Timeline

Dates from the published record

  1. 2 Feb 2023

    Received by Kensington and Chelsea

  2. 7 Feb 2023

    Validated

    Checked as complete and ready for consideration.

  3. 24 Mar 2023

    Decision issued: Grant Planning Permission/Consent

  4. 3 Aug 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    Installation of a retractable awning incorporating branding to shop frontage.***WITHDRAWN***

    19 Aug 2025 22m away Full applications
  • CA/25/05297 Granted

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    Installation of shopfront branding, including logo on the awning and two back-lit signs on shopfront elevation.

    4 Sep 2025 22m away Advertising
  • ARB/26/00531 Granted

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    Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terrace precluded) of planning permission 24/06522 to allow the first floor roof terrace to be used as an external amenity space and to amend the proposed first floor drawing set out in condition 2

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  • PP/24/06522 Granted

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    Variation of condition 2 (compliance with approved drawings) of planning permission 23/04815 to amend proposed front elevation to introduce minor detailed design changes

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  • CON/26/02181 Granted

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    Details required by condition 23 (submission of details - screen and planting) of planning permission 25/05533 (Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terrace precluded) of planning permission 24/06522 to allow the first floor roof terrace to be used as an external amenity space and to amend the proposed first floor drawing set out in condition 2).

    15 Apr 2026 39m away Conditions

In Kensington and Chelsea

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    24 Mar 2026 Advertising
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    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
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    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

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    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising