Planning application
CA/25/05297
50A Sloane Street, London, SW1X 9LU
Proposal
Installation of shopfront branding, including logo on the awning and two back-lit signs on shopfront elevation.
As published by the council, reference CA/25/05297
Timeline
Dates from the published record
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4 Sep 2025
Received by Kensington and Chelsea
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28 Oct 2025
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/25/04933 Withdrawn
50A Sloane Street, London, SW1X 9LU
Installation of a retractable awning incorporating branding to shop frontage.***WITHDRAWN***
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PP/25/05533 Granted
51 and 52 Sloane Street, London, SW1X 9SW
Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terrace precluded) of planning permission 24/06522 to allow the first floor roof terrace to be used as an external amenity space and to amend the proposed first floor drawing set out in condition 2
-
PP/24/06522 Granted
51 and 52 Sloane Street, London, SW1X 9SW
Variation of condition 2 (compliance with approved drawings) of planning permission 23/04815 to amend proposed front elevation to introduce minor detailed design changes
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CON/26/02181 Granted
51 and 52 Sloane Street, London, SW1X 9SW
Details required by condition 23 (submission of details - screen and planting) of planning permission 25/05533 (Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terrace precluded) of planning permission 24/06522 to allow the first floor roof terrace to be used as an external amenity space and to amend the proposed first floor drawing set out in condition 2).
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CON/23/00956 Granted
51 and 52 Sloane Street, London, SW1X 9SW
Details required by Condition 11 (Construction Traffic Management Plan) of planning permission PP/21/06721 (Change of use of ground and lower ground floors of 52 Sloane Street from Embassy Use (Sui Generis) to a restaurant, ground and lower ground floors of 51 Sloane Street to retail (Class E) and upper floors of both buildings to office (Class E). Infilling of lightwells, lowering of basement floor, reconfiguration of roof to provide plant screen, alterations to facade, cycle parking and refuse storage. Demolition of rear extension to provide conservatory, provision of substation and access and other external alterations)
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CA/23/00821 Granted
49B Sloane Street, London, SW1X 9LU
Installation of temporary non-illuminated graphic to hoarding.
Other advertising applications
In Kensington and Chelsea
-
CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.