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Planning application

50A Sloane Street, London, SW1X 9LU

Granted Kensington and Chelsea CA/25/05297 Advertisement consent

Works: Windows or glazing

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation of shopfront branding, including logo on the awning and two back-lit signs on shopfront elevation.

As published by the council, reference CA/25/05297

Application record

Reference
CA/25/05297
Type
Advertisement consent
Status
Decided
Decision
Grant Planning Permission/Consent
Received
4 Sep 2025
Decided
28 Oct 2025
Ward
Brompton and Hans Town
Parish
02
Postcode
SW1X 9LU

Site history

Applications at this address on the Kensington and Chelsea register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • PP/25/04933 Withdrawn

    50A Sloane Street, London, SW1X 9LU

    Installation of a retractable awning incorporating branding to shop frontage.***WITHDRAWN***

    Decided 8 Sep 2025 Full applications

Timeline

Dates from the published record

  1. 4 Sep 2025

    Received by Kensington and Chelsea

  2. 28 Oct 2025

    Decision issued: Grant Planning Permission/Consent

  3. 20 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this grant of permission means

Kensington and Chelsea granted permission on 28 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 50A Sloane Street, London, SW1X 9LU

    PP/25/04933 Submitted 19 Aug 2025 0m away

    Installation of a retractable awning incorporating branding to shop frontage.***WITHDRAWN***

    Withdrawn Full applications 20 docs
  • 51 and 52 Sloane Street, London, SW1X 9SW

    PP/25/05533 Submitted 10 Sep 2025 16m away

    Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terrace precluded) of planning permission 24/06522 to allow the first floor roof terrace to be used as an external amenity space and to amend the proposed first floor drawing set out in condition 2

    Granted Full applications 25 docs
  • 51 and 52 Sloane Street, London, SW1X 9SW

    CON/23/07422 Submitted 14 Nov 2023 21m away

    Details required by Condition 4 (submission of details - a) Materials to be used on the external faces of rear extensions; b)\tNew conservatory at the lower ground floor level, including detailed section andelevation drawings and a sample of the proposed glazing; and c) Full details of the materials to beused and methods of construction proposed in the lightwells at the front elevation.

    Granted Conditions Extension Windows or glazing 16 docs
  • 51 and 52 Sloane Street, London, SW1X 9SW

    PP/24/06522 Submitted 2 Oct 2024 21m away

    Variation of condition 2 (compliance with approved drawings) of planning permission 23/04815 to amend proposed front elevation to introduce minor detailed design changes

    Granted Full applications 13 docs
  • 51 and 52 Sloane Street, London, SW1X 9SW

    CON/26/02181 Submitted 15 Apr 2026 21m away

    Details required by condition 23 (submission of details - screen and planting) of planning permission 25/05533 (Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terrace precluded) of planning permission 24/06522 to allow the first floor roof terrace to be used as an external amenity space and to amend the proposed first floor drawing set out in condition 2).

    Granted Conditions 12 docs
  • 51 and 52 Sloane Street, London, SW1X 9SW

    CON/23/00956 Submitted 8 Feb 2023 21m away

    Details required by Condition 11 (Construction Traffic Management Plan) of planning permission PP/21/06721 (Change of use of ground and lower ground floors of 52 Sloane Street from Embassy Use (Sui Generis) to a restaurant, ground and lower ground floors of 51 Sloane Street to retail (Class E) and upper floors of both buildings to office (Class E). Infilling of lightwells, lowering of basement floor, reconfiguration of roof to provide plant screen, alterations to facade, cycle parking and refuse storage. Demolition of rear extension to provide conservatory, provision of substation and access and other external alterations)

    Granted Conditions Extension Demolition 18 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising