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Planning application

P/2026/01372/ADV

The Salutation, 154 King Street, London, W6 0QU

Awaiting decision Hammersmith and Fulham Advertisement

Proposal

Refurbishment of existing signs comprising of 1no externally illuminated (bullet illumination) double sided projecting (pictorial) sign, 1no externally illuminated fascia lettering sign and 1no history board wall mounted sign at the front elevation

As published by the council, reference P/2026/01372/ADV

Timeline

Dates from the published record

  1. 26 May 2026

    Received by Hammersmith and Fulham

  2. 13 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Hammersmith and Fulham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • P/2026/01519/LBC Awaiting decision

    The Salutation, 154 King Street, London, W6 0QU

    Refurbishment of existing signs comprising of 1no externally illuminated (bullet illumination) double sided projecting (pictorial) sign, 1no externally illuminated fascia lettering sign and 1no history board wall mounted sign at the front elevation; external refurbishment to include: refurbishment and polishing of 2no six sided lanterns and 5no brass cowl lights.

    19 May 2026 0m away Heritage and listed buildings
  • P/2026/01263/FUL Awaiting decision

    34 Galena Road, London, W6 0LT

    Replacement of 1no rooflight with an enlarged rooflight in the front and rear roofslopes at third floor level; infilling of 2no existing rooflights and erection of a dormer comprising of French doors and a Juliet balcony to the front (eastern) elevation of the building at second floor level; infilling of 1no rooflight and erection of a dormer comprising of French doors at second floor level, infilling of 1no window and installation of new French doors at first floor level, and erection supporting columns from ground floor to upper floor levels including the formation of balconies at first and second floor levels to the rear (western) elevation of the building.

    12 May 2026 33m away Full applications
  • P/2026/00588/FUL Awaiting decision

    34 Galena Road, London, W6 0LT

    Change of use of the existing building from offices (Class E) into 6no self-contained residential flats (Class C3) comprising of 3 x 1 bedroom and 3 x 2 bedroom flats.

    2 Mar 2026 33m away Full applications
  • P/2026/01658/PACU1 Awaiting decision

    34 Galena Road, London, W6 0LT

    Change of use of the existing building from offices (Class E) into 6no self-contained residential flats (Class C3).

    29 Jun 2026 33m away Prior approval
  • 2026/00278/TREE Awaiting decision

    175 King Street, London, W6 9JT

    T1 Sycamore - rear garden - Reduce by up to 3m all round - Outgrown location, blocks light, weak branches due to canker and disease

    3 Feb 2026 45m away Trees
  • P/2026/00434/ADV Awaiting decision

    179 King Street, London, W6 9JT

    Display of an internally illuminated fascia sign (letters and logo to be illuminated only), internally illuminated projecting sign to replace the existing signs, and display of 2no internally illuminated digital screen hanging signs (displayed to internal shopfront glazing) at the front elevation.

    23 Feb 2026 45m away Advertising

In Hammersmith and Fulham

  • 2025/01324/ADV Refused

    Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL

    Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".

    13 May 2025 Advertising
  • Ground Floor,108-114 Fulham Palace Road,London,W6 9PL

    Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.

    16 Mar 2026 Advertising
  • P/2026/01809/ADV Awaiting decision

    274 North End Road, London, SW6 1NJ

    Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.

    16 Jul 2026 Advertising
  • 49 Goldhawk Road, London, W12 8QP

    Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.

    26 Feb 2026 Advertising
  • 2025/00604/ADV Granted

    Pavement Outside 65 King Street London W6 9HW

    Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.

    4 Mar 2025 Advertising