Planning application
2026/00309/ADV
2 Macfarlane Place, London, W12 7RS
Proposal
Display of 4no internally illuminated fascia (hanging) signs (letters and logos to be illuminated only) to eastern elevation of the shopfront, 1no internally illuminated fascia (hanging) sign (letters and logos to be illuminated only) to southern elevation of the shopfront, and vinyls to eastern and southern elevations.
As published by the council, reference 2026/00309/ADV
Timeline
Dates from the published record
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5 Feb 2026
Received by Hammersmith and Fulham
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12 Mar 2026
Validated
Checked as complete and ready for consideration.
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24 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Hammersmith and Fulham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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2026/00308/FUL Awaiting decision
2 Macfarlane Place, London, W12 7RS
Installation of an ATM machine to existing shopfront, replacement of existing single door and glazing with new double sliding doors and glazing at the front (eastern) elevation.
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P/2026/01583/ADV Awaiting decision
Bus Shelter Pavement Outside 1 Macfarlane Place Wood Lane London W12 7LA
Display of double sided internally illuminated LCD digital screen measuring 2100mm (height) x 1338mm (width) at relocated bus shelter on the public highway.
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2025/01378/FUL Awaiting decision
Land West Of Macfarlane Road And East Side Of Frithville Gardens London W12 7LA
Demolition of existing brick sheds and warehouse building, and erection of a replacement single storey marquee building to provide 3no. padel courts; erection of a single storey extension to existing two storey office building to create toilet facilities, external alterations to include re-cladding and refurbishment of the existing two storey block, and change of use from office (Class E) into clubhouse (Class F2).
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2011/01606/FUL Decided
Network House 1 Ariel Way London W12 7SL
Installation of a satellite dish at roof level.
-
2003/02188/FUL Granted
Network House 1 Ariel Way London W12 7SL
Installation of air conditioning units at roof level.
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2003/00546/DET Granted
White City Development Site Bounded By Ariel Way, Wood Lane, Bulwer Street, Sterne Street, Coal Wharf Road, West Cross Route, Olaf Street And Bard Road W12 7SL
Submission of details of the siting of temporary vehicular access points, temporary boundary treatments, wheel cleaning of construction vehicles leaving the site, temporary signage and methods for the recycling of demolition materials pursuant to conditions 9 and 15 of outline planning permission (ref 2000/1642/P) dated 23 December 2002.
Other advertising applications
In Hammersmith and Fulham
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2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
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P/2026/00761/ADV Granted
Ground Floor,108-114 Fulham Palace Road,London,W6 9PL
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
274 North End Road, London, SW6 1NJ
Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
49 Goldhawk Road, London, W12 8QP
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.
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2025/00604/ADV Granted
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.