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Planning application

188 Hammersmith Road, London, W6 7DJ

Awaiting decision Hammersmith and Fulham 2026/00022/ADV Advertisement

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of a free standing 'A board' sign on the public highway at the front of the premises.

As published by the council, reference 2026/00022/ADV

Application record

Reference
2026/00022/ADV
Type
Advertisement
Status
Pending As published: REGISTERED: Pending recommendation
Received
7 Jan 2026
Validated
19 Jan 2026
Ward
Brook Green
Postcode
W6 7DJ

Site history

Applications at this address on the Hammersmith and Fulham register

This site has had 3 applications since 2018.

  • 2018/02082/ADV Awaiting decision

    188 Hammersmith Road London W6 7DJ

    Retention of a non-illuminated fascia sign above the porch to the front elevation.

    Submitted 26 Jul 2018 Advertising
  • 2018/02453/LBC Withdrawn

    188 Hammersmith Road London W6 7DJ

    Retention of a non-illuminated fascia sign above the porch to the front elevation.

    Decided 18 Oct 2018 Heritage and listed buildings

Timeline

Dates from the published record

  1. 7 Jan 2026

    Received by Hammersmith and Fulham

  2. 19 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 16 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Hammersmith and Fulham took a median of 80 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

14 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Hammersmith and Fulham for determination, against a statutory target of eight weeks. Over the last year Hammersmith and Fulham decided advertisement consent applications in a median of 89 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 188 Hammersmith Road London W6 7DJ

    2018/02453/LBC Submitted 26 Jul 2018 50 yards away

    Retention of a non-illuminated fascia sign above the porch to the front elevation.

    Withdrawn Heritage and listed buildings Extension 48 docs
    Small domestic
  • Flat Ground Floor, 3 Rowan Road, London, W6 7DT

    2024/02827/TREE Submitted 5 Nov 2024 50 yards away

    97% historically approved · decision due ~1 Jan

    (T1) - Winter-flowering Cherry (Prunus subhirtella) - rear garden - section fell to ground level - Tree has outgrown space in garden/ pushing up against boundary wall.

    Awaiting decision Trees 3 docs
    Small domestic
  • 7 Rowan Road London W6 7DT

    2018/01294/FUL Submitted 23 Apr 2018 50 yards away

    Change of use of from a Residential Institution (Class C2) to residential (Class C3), consisting of 2no. self-contained flats.

    Withdrawn Full applications New dwelling 21 docs
  • 7 Rowan Road London W6 7DT

    2018/04150/FUL Submitted 2 Jan 2019 50 yards away

    Change of use from residential institution (Class C2) into three self-contained flats (1 x 1 bedroom and 2 x 2 bedroom); erection of rear extensions at ground, first and second floor level following the demolition of existing ground floor back addition; installation of new windows to replace the existing windows at first and second floor level to the rear elevation; installation of a new window to the side elevation at ground floor level.

    Granted Full applications New dwelling Extension +2 31 docs
  • 7 Rowan Road London W6 7DT

    2018/02033/FUL Submitted 27 Jun 2018 50 yards away

    Change of use of the building from a residential institution (Class C2) into 2 x 2 bedroom self-contained flats (Class C3).

    Granted Full applications New dwelling 24 docs
  • Princess Louise House 190 Hammersmith Road London W6 7DJ

    2019/02644/TREE Submitted 4 Sep 2019 50 yards away

    97% historically approved · decision due ~30 Oct

    Removal of branches overhanging Army Reserve Centre windows from neighbouring property. Permission requested to remove the branches back to the boundary line. The branches are to the left hand-side front of site.

    Awaiting decision Trees 2 docs

In Hammersmith and Fulham

  • P/2026/02518/ADV Awaiting decision

    88-90,North End Road, London, W14 9EX

    Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02514/ADV Awaiting decision

    UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU

    Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02495/ADV Awaiting decision

    9 Beaumont Avenue, London, W14 9LP

    Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.

    Received 28 Sep, published by the council 9 Oct 2026 Advertising
  • 53 King Street, London, W6 9HW

    Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.

    Received 3 Jul, published by the council 31 Jul 2026 Advertising
  • 16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ

    Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.

    Received 22 Jun, published by the council 24 Jul 2026 Advertising