Planning application
2026/00022/ADV
188 Hammersmith Road, London, W6 7DJ
Proposal
Display of a free standing 'A board' sign on the public highway at the front of the premises.
As published by the council, reference 2026/00022/ADV
Timeline
Dates from the published record
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7 Jan 2026
Received by Hammersmith and Fulham
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19 Jan 2026
Validated
Checked as complete and ready for consideration.
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24 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Hammersmith and Fulham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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2026/00175/FUL Granted
12 Wolverton Gardens, London, W6 7DY
Erection of a rear roof extension, following demolition of existing balcony and part of the existing rear roof extension; installation of a rooflight and 4no. solar panels on top of the main flat roof at roof level; installation of 2no. rooflights in the front roofslope; formation of a flat roof enclosed in glass balustrades to the side and rear elevation on top of the pitched roof of existing three storey back addition, in connection with its use as a roof terrace; alterations to the existing basement level, involving excavation beneath the existing footprint of the main building.
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P/2026/00592/DET Granted
200 Hammersmith Road,London,W6 7DL
Submission of details of an enhanced sound insulation value DnT,w + Ctr and L'nT,w of at least 5dB above the Building Regulations value, for the floor/ceiling /wall structures separating different types of rooms/ uses in adjoining dwellings, namely [eg. living room and kitchen above bedroom of separate dwelling] pursuant to condition 11 of planning application ref: 2025/01945/PMA56 granted 15th October 2025.
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2024/02967/TREE Awaiting decision
First Floor, 200 Hammersmith Road, London, W6 7DJ
G1 - 3 x Birch - rear of building - Reduce crown by removal of up to 2m in branch length.
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P/2026/01587/DET Awaiting decision
200 Hammersmith Road, London, W6 7DJ
Submission of details of full and detailed Travel Plan pursuant to condition 9 of planning application ref: 2025/01945/PMA56 granted 15th October 2025.
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P/2026/01586/DET Awaiting decision
200 Hammersmith Road, London, W6 7DJ
Submission of details of Car parking management plan pursuant to condition 8 of planning application ref: 2025/01945/PMA56 granted 15th October 2025.
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P/2026/01585/DET Awaiting decision
200 Hammersmith Road, London, W6 7DJ
Submission of details of Final Delivery and Servicing Plan pursuant to condition 5 of planning application ref: 2025/01945/PMA56 granted 15th October 2025.
Other advertising applications
In Hammersmith and Fulham
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2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
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P/2026/00761/ADV Granted
Ground Floor,108-114 Fulham Palace Road,London,W6 9PL
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
274 North End Road, London, SW6 1NJ
Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
49 Goldhawk Road, London, W12 8QP
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.
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2025/00604/ADV Granted
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.