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Planning application

38 New King's Road London SW6 4ST

Awaiting decision Hammersmith and Fulham 2021/00300/ADV Display of Advertisements

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an externally illuminated fascia sign and non-illuminated projecting sign to the front elevation.

As published by the council, reference 2021/00300/ADV

Application record

Reference
2021/00300/ADV
Type
Display of Advertisements
Status
Pending Consideration
Received
30 Jan 2021
Validated
2 Feb 2021
Ward
Parsons Green And Walham
Decision by
Delegated Decision
Postcode
SW6 4ST

Site history

Applications at this address on the Hammersmith and Fulham register

This site has had 2 applications since 2021.

  • 2021/00299/FUL Awaiting decision

    38 New King's Road London SW6 4ST

    Erection of a single storey rear extension to the side of the existing back addition; replacement of existing door and window with new sliding doors at ground floor level to the rear elevation; change shopfront colour from black to graphite grey

    Submitted 30 Jan 2021 Full applications

Timeline

Dates from the published record

  1. 30 Jan 2021

    Received by Hammersmith and Fulham

  2. 2 Feb 2021

    Validated

    Checked as complete and ready for consideration.

  3. 15 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 30 March 2021, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Hammersmith and Fulham took a median of 80 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Hammersmith and Fulham for determination, against a statutory target of eight weeks. Over the last year Hammersmith and Fulham decided advertisement consent applications in a median of 89 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 38 New King's Road London SW6 4ST

    2021/00299/FUL Submitted 30 Jan 2021 50 yards away

    98% historically approved · decision due ~2 Apr

    Erection of a single storey rear extension to the side of the existing back addition; replacement of existing door and window with new sliding doors at ground floor level to the rear elevation; change shopfront colour from black to graphite grey

    Awaiting decision Full applications Extension Windows or glazing 23 docs
    Small domestic
  • 40A New King's Road London SW6 4ST

    2018/01025/FUL Submitted 26 Mar 2018 50 yards away

    Retention of timber double glazed sliding sash windows at first floor level, to the front and side elevation.

    Granted Full applications Windows or glazing 14 docs
  • 30-34 New King's Road London SW6 4ST

    2018/03531/FUL Submitted 7 Nov 2018 50 yards away

    Erection of a single storey rear extension to the side and rear of the existing back addition; bricking up of existing door and installation of a new door at ground floor to rear elevation; installation of a new shop fronts to No: 32 and 34, replacement of existing residential door with a new door to No:30A, associated external alterations to the front elevation of No: 30.

    Granted Full applications Extension 27 docs
    Small domestic
  • 30-34 New King's Road London SW6 4ST

    2019/01464/VAR Submitted 13 May 2019 50 yards away

    Variation of condition 2 of planning permission ref: 2018/03531/FUL granted 8th January 2019 to allow alterations to shopfront at no. 30 New King's Road to include: omission of 1no. door, the installation of a new entrance door and alterations to the glazing and stall risers to accommodate the new entrance doors, together with associated external alterations.

    Granted Conditions Windows or glazing 13 docs
  • 209 New King's Road London SW6 4XD

    2018/00133/TPO Submitted 15 Jan 2018 50 yards away

    Pruning of a Lime tree (T1) in the front garden, subject to Tree Preservation Order TPO/141/10/86, by reduction of canopy height by approximately 2-3m to growth points and lateral spread by 3m to growth points achieving a natural flowing canopy form, raising canopy height over road to 5m (statutory height), removal of deadwood, and removal of stem suckers and basal growth.

    Granted Trees 7 docs
  • 203 New King's Road London SW6 4SR

    2019/00020/ADV Submitted 4 Jan 2019 50 yards away

    Display of an externally illuminated fascia sign; display of an externally illuminated projecting sign; display of an internally illuminated free standing led plasma screen internally to the front elevation.

    Granted Advertising 12 docs

In Hammersmith and Fulham

  • P/2026/02518/ADV Awaiting decision

    88-90,North End Road, London, W14 9EX

    Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02514/ADV Awaiting decision

    UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU

    Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02495/ADV Awaiting decision

    9 Beaumont Avenue, London, W14 9LP

    Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.

    Received 28 Sep, published by the council 9 Oct 2026 Advertising
  • 53 King Street, London, W6 9HW

    Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.

    Received 3 Jul, published by the council 31 Jul 2026 Advertising
  • 16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ

    Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.

    Received 22 Jun, published by the council 24 Jul 2026 Advertising