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Planning application

Shell Service Station, Empire Way, Wembley, HA9 0RJ

Refused Brent 24/2198 Advertisement consent

At appeal, which passes the decision to the national inspectorate. Anyone who commented before is normally able to comment again.

Proposal

Internally illuminated freestanding digital display screen.

As published by the council, reference 24/2198

Application record

Reference
24/2198
Type
Advertisement consent
Status
Appeal decided
Decision
Refused As published: Permission Refused
Received
6 Aug 2024
Validated
6 Aug 2024
Decided
30 Sep 2024
Ward
Wembley Hill
Decision by
Delegated Team Manager
Postcode
HA9 0RJ

Site history

Applications at this address on the Brent register

This site has had 2 applications since 2020: 0 approved, 2 refused.

  • 20/3804 Refused

    Shell Service Station, Empire Way, Wembley, HA9 0RJ

    Prior approval for installation of a 20m high monopole accommodating 3no antenna apertures & 1no 300mm dish; installation of 2no cabinets; ancillary works at Shell Service station.

    Decided 15 Jan 2021 Telecoms

Timeline

Dates from the published record

  1. 6 Aug 2024

    Received by Brent

  2. 30 Sep 2024

    Decision issued: Permission Refused

  3. 3 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Carter Jonas LLP Agent

927 applications on PlanIndex · across 132 councils · 88% granted

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Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What happens at appeal

This application is at appeal, which passes the decision from Brent to the planning inspectorate, and the outcome will replace the council's decision. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Shell Service Station, Empire Way, Wembley, HA9 0RJ

    20/3804 Submitted 20 Nov 2020 50 yards away

    Prior approval for installation of a 20m high monopole accommodating 3no antenna apertures & 1no 300mm dish; installation of 2no cabinets; ancillary works at Shell Service station.

    Refused Telecoms 7 docs
  • 77A Wembley Hill Road, Wembley, HA9 8BU

    20/4260 Submitted 23 Dec 2020 100 yards away

    Proposed loft conversion, formation of rear dormer, insertion of front roof lights

    Granted Full applications Loft or dormer 5 docs
  • Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA

    20/1503 Submitted 22 May 2020 100 yards away

    Details pursuant to condition 9 (materials) of Variation of Conditions reference 19/3915 dated 2 April, 2020, for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.

    Granted Conditions New dwelling Demolition +1 5 docs
  • Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA

    20/3928 Submitted 30 Nov 2020 100 yards away

    Details pursuant to Condition 13 (External Lighting) of Full Planning Reference 19/3915 dated 5/11/2019 for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.

    Granted Conditions New dwelling Demolition +1 10 docs
  • Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA

    21/1659 Submitted 6 May 2021 100 yards away

    Details pursuant to condition 14 (landscaping) of Variation of Conditions reference 19/3915 dated 2 April, 2020, for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.

    Granted Conditions New dwelling Demolition +1 5 docs
  • Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA

    20/3588 Submitted 4 Nov 2020 100 yards away

    Details pursuant to condition 17 (construction method statement) of Variation of Conditions reference 19/3915 dated 2 April, 2020, for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.

    Granted Conditions New dwelling Demolition +1 12 docs

In Brent

  • 26/1009 Granted

    506 High Road, Wembley, HA9 7BP

    Installation of 2x static internally illuminated ATM surrounds to the ATM machines to the side and front elevations of the bank

    Received 23 Apr, published by the council 25 Jul 2026 Advertising
  • 26/1046 Refused

    First Floor, 397 High Road, Wembley, HA9 6AA

    Erection of 2x internally illuminated fascia signs to front elevation of first-floor church

    Received 24 Apr, published by the council 25 Jul 2026 Advertising
  • 26/0796 Granted

    8-9 Neeld Parade, Wembley Hill Road, Wembley, HA9 6QU

    Advertisement consent for proposed installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign to shopfront

    Received 27 Mar, published by the council 25 Jul 2026 Advertising
  • 26/0704 Granted

    473 High Road, London, NW10 2JH

    Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

    Received 19 Mar, published by the council 25 Jul 2026 Advertising
  • 26/0272 Granted

    20 Wembley Park Boulevard, Wembley, HA9 0HP

    Installation of 1x static internally illuminated fascia sign and 1x static internally illuminated projecting sign to the shopfront.

    Received 4 Feb, published by the council 10 Aug 2026 Advertising