Planning application
24/2198
Shell Service Station, Empire Way, Wembley, HA9 0RJ
Proposal
Internally illuminated freestanding digital display screen.
As published by the council, reference 24/2198
Timeline
Dates from the published record
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6 Aug 2024
Received by Brent
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30 Sep 2024
Decision issued: Permission Refused
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3 Aug 2026
Added to PlanIndex
What happens at appeal
The process from here
This application is at appeal, which passes the decision from the council to the national planning inspectorate, or in Scotland usually to a local review body first. The appeal considers the scheme afresh against the same policies.
Anyone who commented on the original application is normally notified and can comment again within the appeal deadline. Appeal decisions take months rather than weeks, and the outcome replaces the council's decision.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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20/3804 Refused
Shell Service Station, Empire Way, Wembley, HA9 0RJ
Prior approval for installation of a 20m high monopole accommodating 3no antenna apertures & 1no 300mm dish; installation of 2no cabinets; ancillary works at Shell Service station.
-
20/4260 Granted
77A Wembley Hill Road, Wembley, HA9 8BU
Proposed loft conversion, formation of rear dormer, insertion of front roof lights
-
20/1503 Granted
Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA
Details pursuant to condition 9 (materials) of Variation of Conditions reference 19/3915 dated 2 April, 2020, for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.
-
20/3928 Granted
Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA
Details pursuant to Condition 13 (External Lighting) of Full Planning Reference 19/3915 dated 5/11/2019 for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.
-
20/3588 Granted
Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA
Details pursuant to condition 17 (construction method statement) of Variation of Conditions reference 19/3915 dated 2 April, 2020, for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core . New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m. of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.
-
20/3541 Refused
Heron House, 109-115 Wembley Hill Road, Wembley, HA9 8DA
Details pursuant to condition 16 (external plant noise) of Variation of Conditions reference 19/3915 dated 2 April, 2020, for Variation of condition 2, development built in accordance with approved drawings to allow: Basement footprint reduced with 12 car parking spaces. Bikes numbers remain the same. Refuse provision simplified. Slight changes on the tower volume to the East and North-East face with new external wall build ups. Platform lift and steps added to the northern core entrance. Smoke Extract Riser added to Tower Core. New fire escape stair provided to the basement and lower ground floors Extended corridor at second floor reduced to meet fire regulations Office Refuse and Bikes moved out of the basement to Ground Floor. Double height entrance to the northern core changed to single height entrance. Height of the lower part of the building increased by approximately 1.2m (not the tower). Reconfiguring of internal partitions to provide better layouts and retain the same unit mix. The windows to the South-West Elevation have been enlarged slightly. The balustrades to balconies have been changed from glass to metal. All of the wall thicknesses increased to comply with SAP Calculations and to comply with latest fire regulations for buildings above 18m of Full Planning Permission reference 16/4156 dated 24 May, 2018, for Demolition of the existing office building (Heron House) and the construction of a new four to seven storey mixed use building comprising 829sqm of commercial office space on the ground floor (Use class B1a), 40 self-contained flats (23 x 1bed, 7 x 2bed and 10 x 3bed) on the upper floors, a basement level for car and cycle parking, bin stores and associated landscaping and amenity space, subject to Deed of Agreement dated 24 May 2018 under Section 106 of the Town and Country Planning Act 1990, and subsequent Deed of Variation dated 01 April 2020.
Other advertising applications
In Brent
-
26/1316 Granted
289 Edgware Road, London, NW9 6NB
Installation of 1x internally static illuminated fascia sign and 1x static internally illuminated projecting sign to the fabrics shop.
-
26/1305 Granted
111-115 Salusbury Road, London, NW6 6RG
Installation of 1x externally illuminated static projecting sign and 1x internally illuminated static fascia sign.
-
26/1829 Awaiting decision
Troubadour Wembley ParkTheatre, 3 Fulton Road, Wembley, HA9 0SP
Advertisement consent for installation of 3x non-illuminated signs and 1x non-illuminated canopy sign to front elevation of theatre
-
26/1404 Withdrawn
Phase 4 (Blocks G-H) - Land Former 25-28 Northfields, Beresford Avenue, Wembley, HA0 1NW
Advertisement consent for installation of 1x internally illuminated totem pole on crossing between Block D and Block G
-
26/1734 Awaiting decision
9-11 Bridge Road, Wembley, HA9 9AB
Installation of 1x static externally illuminated fascia sign and 1x intermittent internally illuminated digital marketing screen to shopfront